遷移農村動機與永續生活型態之研究－以台東縣為例

The Research for the Motive of Migating to Countryside　and for the Codition of Being a Permanent Residentpowerp

陳文祥(ch'ên wên hsiang)

指導教授 ： 張庭彰

亞洲大學/管理學院/經營管理學系碩士班/碩士(2007年)

摘要

現正在台灣牽動319 鄉鎮島內移民潮的新移民，絕大多數是年紀在40 到60 歲之間的台灣嬰兒潮世代。對這群超過台灣四分之ㄧ人口、總數約600 萬的人而言，他們不再為了球學、工作而移民，而是尋找能實現一生中各種夢想的第三個家。針對這群已成遷移事實之新移民者，其遷移動機、日常生活行為及消費習慣等，均已造成社區永續發展相當程度之影響；而由於生活型態(life style)是指個人生活在真實世界中，表現在他所從事的日常活動(activity)、對事務的興趣(interest)與意見表達(opinion)上的生活模式，幾乎涵蓋了影響消費者行為的價值觀、文化、社會、個人、及心理等主要因素，因此本研究用來了解遷移者與其行為的重要變項。
研究之主要目的在瞭解遷移者遷移台東農村之動機，以生活型態區隔遷移者，並瞭解遷移者農村永續生活型態，透過生活型態特性分析及永續生活型態的瞭解，作為台東農村社區永續發展政策擬定之建議。本研究對 206 個樣本進行基本資料分析、各構面因素分析及單因子變異數分析，發現遷移台東農村動機以人生規劃作考量居多，依次為環境氣候、生活品質及退休養老，最少選項為工作職業，遷移農村人口年齡40-60 歲，職業以服務及自由業居多，而非以從事農業工作為主，教育程度偏高，男性居多，原住地區由南部遷移居多，現居住地區以東海岸線較多。經由研究結果顯示，不同遷移者在農村永續生活型態構面上達顯著差異；就整體迴歸模型而言，遷移者永續生活（經濟、環境及社會文化）行為均達顯著水準，顯示生活型態層次對於永續生活行為層次有明顯的影響。
最後依據上述研究所歸納出的結論，提出建議供有關單位參考，藉以提升台東縣成為島內移民及長宿休閒（Long Stay）最佳永續發展地區。

關鍵字

島內移民潮、遷移動機、生活型態、永續發展

並列摘要

The great majority of Taiwanese infant's tide generation from those　agers between 40-60 years　old is now affecting the new emigrant of　tide in Taiwan affected 319 villages moving in this island.　These emigrants from more fourth of Taiwan around 6,000,000 people are　looking for their　dream house, and stop the immigration for study and job no longer.　By migration motive, daily life behavior and　consume habit etc., these new emigrant have　already made community everlasting to develop equal degree of influence. The life style mean　personal life expresses at usual activity, interest in business and　opinion worked on by him tｏopinion in the real world of living　mode, almost covered influence the value, culture, society of　consumer behavior, personal, and mental state etc., Therefore we need to understand the new emigrant behavior and its important variable factors. The main purpose of research is to understand their motive to Taitung village. We are looking for their life types by different living styles. From our understanding through the life type and living characteristics, then we provide some suggestions for Policy formulation. Carrying on basic data analysis, each factor analytical and single factor variation a number analysis to 206 samples, we find the main factors of moving motive coming Taitung are retirement reason to enjoy life, then for environment weather, and quality of life, the least situations is for their work occupations. Moving village populations are around the age between 40-60 years olds, and its occupation is known as the majority of the service and the free job, rather than take farming, the level of education is higher, male mostly, and coming from the South mostly, now live region more along the east coast line．
Basis on the research result, the different mover is everlasting in the village living type factor up attain notable difference; In regard to whole regression model, the life(economy, environment and social culture) behavior of the mover lasting all attains notable , showing living type layer to have obvious influence to the everlasting living behavior layer. According to the above-mentioned study and the research conclusion, we do a suggestion to promote Taitung County to be the best region for immigration inside island moving and Long Stay.

並列關鍵字

Immigrate tide inside island, moving motive, life style, everlasting development

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