民宿經營之永續性

The Sustainability of Bed and Breakfast Operation

陳楨婷(Chen-Ting Chen)

指導教授 ： 林錫銓

亞洲大學/管理學院/經營管理學系碩士班/碩士(2007年)

摘要

民宿業近十餘年來在台灣蓬勃興起，但隨著國內外經濟景氣的衰退，民宿經營也出現了困境。於是，如何永續經營之課題，再次成為研究的焦點。以往民宿經營之相關研究，多著重於關鍵成功因素之探討，如基本設施、服務品質、行銷策略…等。然而，這些所謂的成功因素究竟與民宿經營之永續性有何深淺之關聯，在以往主要以量化方法為主的研究中，並未被深入探討。故而，本研究特別著眼於民宿經營之永續性，改採質性研究之深度訪談法。經過與具有多年實務經驗之資深業者的深度對話，本研究首先整理了解台灣民宿的發展處境；其次，重新檢視學者慣於依據一般餐旅管理原理所提出之各項民宿經營「成功因素」，探討其與民宿永續經營間的真實關聯；最後，藉由研究過程中不斷地對「民宿」之概念、本質與價值定位等的重新探索，以及其特殊性的深刻掌握。本研究發現，民宿經營之永續性源於「蘊藏內涵」、「特有的生活型態」、「對等的對待交流」、「熱愛在地」以及「精神層面的副業」等幾項核心要義。

關鍵字

民宿 ； 永續經營 ； 永續性

並列摘要

In the past ten years, the bed and breakfast (B&B) industry mushroomed in Taiwan. But it is gradually difficult to operate when global economical depression diffused in recent years. Therefore, the sustainable operation of B&B becomes the focus of research newly. Formerly, researches about B&B operation always focused on some key successful factors, such as basic facilities, service quality, marketing strategy, etc... However, there was no deep-going treatment to the correlation between key successful factors and sustainability of B&B operation in the past study using quantitative research. The study especially focusing on the sustainability of B&B operation used in-depth interview method of qualitative research to interview several operators having copious experiences. During the in-depth interlocution with senior operators, we reviewed the development situation of B&B in Taiwan again. Secondly, we got different introspections from key successful factors that were generally asserted by scholars, trying to find the real relation between those successful factors and the sustainability of B&B operation. Finally, the study had in hand profound of B&B characteristics by way of re-exploring the essential concept and orientated value of B&B with interviewees. However, the sustainability of B&B operation is “Implication for the connotation,” “An individual life style,” “Communicate sincerely between host and guest,” “Devotion to the local,” and “Spiritualization of subsidiary business.”

並列關鍵字

Bed and Breakfast (B&B) ； Sustainable Operation ； Sustainability

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