台灣中小企業之社會企業家精神初探

A Preliminary Exploration of Social Entrepreneurship in Taiwan of SME

曾吉宏(Tseng Chi Hung)

指導教授 ： 陳瑾瑛

亞洲大學/管理學院/經營管理學系碩士班/碩士(2007年)

摘要

台灣企業有將近百分之九十八屬中小型企業，為整體經濟體系之主力；然而，面臨種種經濟環境的困境影響，許多中小企業仍能繼續實踐企業社會責任，與跨國企業互別苗頭，其原因就在於企業家精神。
企業倫理對企業、社會乃至個人，均不可或缺。其中之道德考量、專業認知、倫理價值觀，更是企業倫理之重要環節。
企業社會責任（CSR）是近年來國際社會所重視的企業指標之一。麥克波特於2006年提出「策略性公益」一說，認為企業除了加強競爭力外，應同時從事增進社會福祉的公益行為。台灣知名企業多將企業社會責任視為公司營運的使命，並全面導向「創新與永續經營」。
本論文參考2007年天下雜誌對台灣企業社會責任之執行評估項目，除了以文獻研究來探討社會企業責任之理念外，也運用深入訪談之質性研究對六個企業作進一步的驗證，以探究台灣中小企業家精神如何領導企業兼顧獲利與社會責任，最後試著加以定義。
企業利潤取之於社會、應用之於社會，除了捐贈金錢，更有責任為人類提供良好的社會環境而努力。台灣有許多經營超過5年以上之中小企業家，早在CSR理念提出前，就是「道(中國的CSR)」的實踐者，研究者相信其成功經驗將能帶動其他企業，提升我國整體經濟發展。

關鍵字

企業家精神 ； 台灣中小企業 ； 社會公民責任

並列摘要

Nearly 98% of SME’s were the main force of the whole economic system in Taiwan. Even, facing various kinds of economic difficulties and all sorts of influencing factors, SME’s still continue community responsibility and compete with the global business. It is all due to their entrepreneurship.
The Business Ethics is virtually indispensable for the enterprise, society, and even individuals. Among them, the moral consideration, professional ethical awareness, and ethical value are vital parts for business ethical.
Corporate Social Responsibility (CSR) is one of enterprise indicators that international communities pay attention to in recent years. Michael E. Porter proposed “Strategic public benefits” in 2006, and recommended that enterprises, along with strengthening the competitiveness, should also engage in promoting social welfare at the same time. Most famous enterprises in Taiwan consider CSR a mission task, and lead the business to an innovative and sustainable development.
This thesis refers to items of Common Wealth magzine for evaluating the CSR Performed in 2007. In addition to a literatine review of CSR thought, the author utilized in-depth interview qualitative research to examine six cases. For research social entrepreneurship of SME’s how to lead enterprise not only make profits but public welfare. Lastly, give a definition for that.
The enterprise's profit comes from the society, and it is supposed to benefit the society as well. Besides donating money, enterprises have the responsibility to provide people with good social environment. As followers of “Dao” (a sort of CSR), lot of SME lasting longer than 5 years in Taiwan have been the practitioners of “Dao”, long before the term of CSR was proposed. Believe such successful experiences will inspire other enterprises； the whole economic development of our country can be improved.

並列關鍵字

SME ； Entrepreneurship ； CSR

參考文獻

經濟學人(2008)。企業社會責任的發展，1月19日。

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Burt Nanus（1992）. Visionary leadership : creating a compelling sense of direction for your organization, San Francisco : Jossey-Bass.