身分認同、工作創新與社群影響力：台灣計程車司機社群個案研究

Identity、Innovation Work and Social Influence：Case Study of Taiwan Taxi Community

章景翔(Ching-Hsiang Chang)

指導教授 ： 侯勝宗

亞洲大學/管理學院/經營管理學系碩士班/碩士(2007年)

摘要

隨著社會快速的進步與變遷，科技與創新的導入為許多企業作為增加自身籌碼以精進自身競爭能力的一種方式。但科技與創新的導入總是遇到許多的困境，而過去大多都從科技面、組織面從中論述，但人性面的因素也許更需要去思究，人文與科技議題的結合更應該受到關注。
故本研究將從社群、社會影響力的角度出發，探討創新過程中，社群對於科技採納、人際互動、組織變革與產業創新之影響。在科技採納與擴散過程中，個人的身分認同對於科技將會產生不同的認知而有不同的工作實務產生。當個人進入社群之後會去尋求自身的認同以及集體認同，在透過人際與科技的互動之下將會產生一種社會影響力，此種影響力會使原有的認同與工作實務發生變化，進而使科技被採納或是抗拒
透過質性研究方法，深入全民計程車聯誼會以及台灣大車隊其中一個計程車實務社群個案的田野調查，追蹤司機如何在社群之中交互發生影響以及追蹤人際與科技上的互動將產生什麼樣的影響力。在研究中發現，司機不同的身分認同在受到社群的交互影響之下，會逐漸的產生一種求同的過程，但是對於科技的認知與工作實務的表現卻產生出許多不同有趣的意會，在這個過程之中，社會影響力會逐漸發散並改變周遭更多的成員。
關鍵字：科技採納、工作實務、身分認同、社會影響力、計程車

關鍵字

科技採納 ； 工作實務 ； 身分認同 ； 社會影響力 ； 計程車

並列摘要

As modern society changing and transforming rapidly, many companies implement technology and engage in innovation to advance their competitive advantage. Nevertheless, technology and innovation have always encounter obscurity in their adoption process, yet prior literatures mostly took the technical and organizational standpoints to carry on such studies, and not many had considered the problem with human perspectives. This is the reason why this research call for the attention to combination both human and technological aspects when studying technology and innovation adoption problem.
This research takes the stance from community and social influence to discuss how community makes its influence on technology adoption, social interaction, organizational transformation, and industry innovation. During technology adoption and diffusion process, difference in personal identity constructs varied cognitions and then produces diverse work practices. After an individual join a community, he or she is wanting or forced to seek for either personal or/and group identity through human and technology interaction, this will then effect a person’s original cognition and resulting in diverse work practices. Consequently, social influence eventually becomes the ultimate reason for technology adoption or rejection, and innovation diffusion start to spread or come across an obstacle.
Employing a qualitative research methodology, this research uses in-depth case study of Chuan-min Taxi Fleet and THT (Taipei High-tech Transportation) to investigate how taxi drivers influence each other in a community and discover what kind of influence they make in regard to their relationships and the interactions with technology.
From research findings, it is shown that taxi drivers’ different personal identity built within the community will cause group identity seeking, and individual turns into accepting each other’s different cognitions in technology use. Underneath technology and human interaction, cognitions starting to emerge, the performance of work practice outcome end up to be dissimilar; besides, this difference expanded into many interesting personal identity and work practices. In conclusion, social influence makes great impact on community members’ personal identity and work practices. Keyword： Technology adoption、work practices、identity、social influence、taxi

並列關鍵字

Technology adoption ； work practices ； identity ； social influence ； taxi

參考文獻

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