台灣印刷產業發展困境與對策研究

印刷產業的興廢與文化的傳遞、發揚與保存息息相關。近幾年來面對台灣經濟景氣環境的嚴峻挑戰、廠商間的惡性競爭、環保意識的推動以及網路資訊無紙化的發展等，不論個人或企業，對印刷品之需求程度皆日益降低，壓縮了印刷產業的發展、生存空間。直接導致產業產值無法提升、產業發展前景不明，連帶使得創新動能趨緩，進而影響廠商對於研究開發、人才培育、設備更新等的投入，如此的惡性循環，乃致於產生競爭力不彰等結構性問題。為了掌握台灣印刷產業的發展困境，本研究以印刷產業為研究對象，選取與印刷產業相關的產、學、研等領域的十位專家進行專家會議，再以紮根理論整理出印刷產業未來可能的轉型架構，最後再以模糊德爾菲法進行專家問卷統計資料分析，期望獲得印刷產業轉型具體可行之方向，以供政策制定與推動、印刷廠商轉型之參考依據。

關鍵字

印刷產業；產業升級；紮根理論；轉型；專家會議

並列摘要

The rise and fall of printing industry is bound up with culture's transmission, development and preservation. Lately in the face of the challenge of bad economic environment, the face of the cut-throat competition between manufacturers, the promotion of environmental awareness and the development of paperless web information, both individuals and businesses are declining their demand of presswork, which are squeezing for living and development space. The result leads to industrial production value decreasing, to the uncertain future of industrial development, to the innovation force slowing down, to affecting manufacturers' investment in R&D, in nurturing talent and equipment replacement and so on. The vicious circle causes many structural problems like weak competition. In order to know well the predicament of printing indutsry in Taiwan, this study is focused on printing industry, chooses ten experts in fields like industry, academy and research to interview thoroughly, and regulates the transformation framework of a possible future for printing industry by grounded theory. We wish to get the salvation of the predicament of printing industry in Taiwan.