臺灣電子報收費可行性研究

網路新聞在台灣發展已行之有年，且隨著時代演進，電子報的運作正逐漸趨向成熟，尤其臺灣四大報和東森新聞等主流媒體的電子新聞點閱率，單日可達數十萬或者上千萬，若以人口比例換算，臺灣電子報盛行程度已直逼甚至超過美國、英國等世界報業龍頭；臺灣在1990年以後，出現以網頁形式發行的電子報，又到1994年的南方電子報，採取以電子郵件發送的形式，讓網友免費訂閱，此種快速增加訂閱人數，吸引人氣和知名度的方式，同樣受臺灣其它報業參考仿效，之後更隨著網路時代的風靡，各類免費電子報如雨後春筍般出現。現今網路電子報平台發展已成熟，閱聽人的胃口也因長年的免費提供被養大，網路資訊有價的觀念普遍不被接受，各大電子報的收入來源主要來自廣告，雖部份具規模的報社已達到收支平衡，卻陷於無法再有突破的困境。本研究即以文獻分析法，藉最早成功發行電子報收費的美國分析比較美國與臺灣的報業和網路環境，探討臺灣電子報實施收費之困難點後，發現和美國環境相比，臺灣報業有著不尊重資源版權、市場惡化競爭、未充分善用科技進步等問題，且不論是地理環境或者媒體組成，臺灣都與美國有著明顯的不同，故判斷臺灣無法移植或仿效美國近年之電子報收費成功經驗。

關鍵字

臺灣電子報；資訊收費；美國報業環境

並列摘要

In Taiwan, digital journal has been developed in these years, with the evolution of the time; the operation of the digital journal is gradually maturing. In particular, Taiwanese newspaper and other mainstream media like ETTV, electronic news CTR can up to millions in a day, In terms of percentage on the population are translated, the prevalence of Taiwanese newspaper has been encroaching than United States, Britain and other world leading newspaper. Today, digital journal platform has matured; the audiences' have been raised on free providing for a long time. Network information doesn't have pay wall system, most digital journal income is mainly from advertisement, some newspaper offices has reached break-even, but it will confront the plight of a breakthrough. This study will use literature analysis, and analysis the first successfully developed on pay wall system in United States, though the analysis to compare the newspaper and network environment in Taiwan and United States. The study result shows the difficulty of digital journal in Taiwan, digital journal has many problems, such as irreverence on copyright resources, market deterioration and didn't take full advantage on technological progress. Taiwan and the United States have significantly different on media composition and environment; it's unable to transplantation or follow the successful experience on pay wall system in United States.