這樣就好－友善環境的休閒產業

花蓮縣位於臺灣東部，由於交通相對於臺灣西部較為不便，因此開發較晚工商業較不發達，但也保留了傳統的農業地景，並因天然資源與縣內多樣的族群文化而成為臺灣重要的觀光城市。近年花蓮興起一波移居風潮，許多受過高等教育並有專業技術的都市居民或返鄉青年放棄原有工作與生活，選擇遷往花蓮，以不同的態度開創事業，而留鄉青年也在知識交流之下，利用當地豐富的天然與農業風情，共同創造了蘊含豐富人文精神的休閒產業與生活方式。本研究利用深度訪談，探討三個休閒產業案例，包括生產金針花的原住民部落「黑暗部落」，此地族人集資生產並保留傳統原住民Malapaliw制度在農事中集體行動。離開都市返回農村，卻願意將土地分享給社區小學，協助學童完成夢想的「耕‧讀‧園」。以及在音樂中傳唱阿美族文化，並透過獵人學校傳承的阿美族青年。這些休閒產業與從業人員，並不追求龐大的商機與高額的利潤，他們尊敬大自然的運行法則，感恩自己所擁有的一切。因為「這樣就好」，所以他們的勞動以及勞動成果才能夠對人友善，對環境友善，生活簡單了人的滿足也因此增加，這對於高度資本運作發展的社會，財富雖然增加卻沒有更快樂的人們，深具啟發的意義。

關鍵字

休閒產業；有機農業；阿美族；花蓮縣

並列摘要

Located in eastern Taiwan, Hualien County is less convenient in terms of transportation compared to the western regions; it is therefore less industrially and commercially developed. As a result, however, it has kept the traditional agricultural landscapes and become an important tourism city thanks to its natural resources and multiculturalism. In recent years, many people are migrating to Hualien, including city-dwellers who are highly educated and skilled and youngsters who give up their urban jobs and life-style and returned to the hometown of Hualien to start their own business. The younger individuals who chose to stay in Hualien at the first place are also creating a recreational industry and way of life that is rich in the local agricultural atmosphere and culture. Utilizing the method of in-depth interview, three cases of the recreational industry were discussed in this present study, including the aboriginal ”Dark Tribe” that produces day-lilies; the members of this tribe, Malapaliw, gather their financial resources in their productions and maintain their tradition of collective agricultural operations. In the second case, we interviewed with certain individuals who chose to leave the city for the village and share their land with the community elementary school so the students may achieve their dream of ”farming, reading, and dreaming.”In the third case, we interviewed with the young members of the Amis tribe who pass on Amis music and culture while being trained in the tradition of hunting. The individuals who participate in the recreation industry do not pursue business opportunities and maximum profit; instead, they respect the natural order and cherish what they are blessed with. Because of the attitude of ”good enough,” the process and results of their hard-work are friendly to others and the environment as well, and they are more satisfied with their lives because life has become simpler. Their stories are especially inspiring in today's highly-capitalized world where people are not happier despite being wealthier.