Everyday life is filled with ambiguities. It is simultaneously ordinary, repetitive yet extraordinary and surprising. Sports as leisure in everyday life also has ambiguous characteristics. This essay argues that the rhythm of everyday life and the rooting of sports culture come hand-in-hand. By this argument, it challenges what David Roberts and Douglas Kellner argue that the development of the society in general and sports in particular is a unidirectional festival to spectacle model. Sports spectacle is not an ”eternal opium war” but an embodiment of embedment and accumulation of a culture.