以科技準備度探討會員藥局對藥局線上購物平台使用意願之研究

本研究以科技準備度探討會員藥局對藥局線上購物平台使用意願之研究探討，在研究中透過統計分析軟體SPSS 23.0及AMOS 23.0版本來進行本研究假說驗證。研究方法方面採取便利抽樣法對312位藥局會員進行本研究問卷測量，問卷回收扣除無效問卷得到298份有效問卷，有效問卷回收率達95.5%。在以敘述性統計、獨立樣本t檢定分析、單因子變異數分析及結構方程模式做探討。研究結果顯示：樂觀性、創新性、不適應性及不安全性對使用意願有正向顯著影響；不同年齡、教育程度、居住地、婚姻狀況及平均月消費對藥局線上購物平台使用意願具有顯著差異。期未來透過本研究所發現之結果，提給藥局在經營線上購物平台之參考佐證依據。

關鍵字

科技準備度；藥局線上購物平台；使用意願

並列摘要

This study explored the willingness to use online pharmacy platforms for pharmacies with membership systems in terms of technology readiness. SPSS 23 and AMOS 23 were adopted to test the hypotheses. A convenience sampling method was used to survey 312 members, and after excluding the invalid questionnaires, 298 valid questionnaires were obtained with a return rate of 95.5%. Data of this study were discussed by descriptive statistics, independent samples t-test, one-way ANOVA, and structural equation model analysis. The results indicate that: Optimism, innovation, inadaptability, and insecurity had a positive and significant influence on willingness to use; there was a significant difference in willingness to use online pharmacy shopping platforms in terms of different ages, educational levels, residential places, marital statuses, and average monthly consumption. It is expected that the results of this study can provide reference evidence for pharmacies to run online shopping platforms in the future.