經營性體育健身休閒場所消費者忠誠研究

Research on the Consumer Loyalty of Physical body-buildingand Recreational Places for Business

鄒玉玲(Yu-Ling Zou)

《2009年兩岸運動觀光產業暨體育發展學術研討會論文集》 2009年 (2009/12) Pp. 1-11

https://doi.org/10.29536/LAYDGG.200912.0001

摘要

經營性體育健身休閒場所的消費者品牌忠誠是建立在消費者滿意度不斷提升的基礎之上的，有四個不同的發展階段。消費者忠誠是利潤的來源和品牌擴張的基石，也是差別定價的依據。在分析影響體育健身休閒場所消費者品牌忠誠的因素後，提出了提升其消費者忠誠度的策略。

關鍵字

經營性體育健身休閒場所 ； 消費者忠誠 ； 影響因素 ； 策略

並列摘要

The consumer brand loyalty of body-building and recreational places for business is built on continuously upgrade the customer satisfaction, there are four different stages of development. The consumer loyalty is not only a source of profit and the cornerstone of brand expansion, but also the basis of differential pricing. In analyzing the impact factors on consumer brand loyalty of physical body-building and recreational places, propose the strategy for upgrade of it s consumer loyalty.

並列關鍵字

body-building and recreational places for business ； consumer loyalty ； impact factor ； strategy