本研究以臺北市士林運動中心消費者爲研究對象,探討臺北市士林運動中心消費者涉入程度之背景現況,採問卷調查法,並以「李克特氏」五點量表作爲研究工具,輔以描述統計、探索性因素分析、t考驗、變異數分析、重複量數分析、雪費法事後比較、LSD事後比較法等統計方法進行分析,結果發現:(一)士林運動中心消費者之涉入程度之因素構面爲「重要性」、「愉悅性」、「象徵性」。(二)不同性別之消費者在涉入程度各因素構面上,無顯著差異。(三)不同教育程度之臺北市士林運動中心消費者在「象徵性」、「愉悅性」、「重要性」三個因素,均有顯著差異。(四)士林運動中心消費者在涉入程度各因素之重視程度,以「愉悅性」最受消費者重視。
This study discusses the current status of customer involvement at Shilin Sport Centre in Taipei. The data was analyzed through descriptive statistics, exploratory factor analysis, t-test, one-way ANOVA, Scheffe post-hoc method, repeated measures ANOVA and LSD post-hoc method. The results are as follow: 1. The factors of customer involvement included ”importance”, ”delight” and ”symbolism”. 2. There was no significant difference of the customers' gender at Shilin Sports Center among these factors. 3. There was significant difference of the customers' education background at Shilin Sports Center among these factors. 4. Customers in Shilin Sports Center regarded as ”symbolism” as the most important factors of customer involvement.