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The 1st CHINA-ASEAN International Conference 2019: Insight to Chinese and ASEAN’s Experience and Adaptation

Dhurakij Pundit University,正常發行

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  • 會議論文

Following the paradigm designed by [5] and [11], this study examined previous attempts and works and used grounded theory as well as case study to develop a dynamic model toward successful international education. Five critical factors to build up successful international education were proposed namely: Momentum, Organizational structure, Operational arrangements, Marketing agenda, and Scholastic beneficiaries. These factors were the results of individual interviews with the superintendents of six Christian universities in Taiwan. These six universities are coincidently of the most international universities in Taiwan. In addition, those five factors corresponded to a driving metaphor. Furthermore, five proposed hypotheses popped up in data collection, coding, and analysis which built up the theories of this research. Besides, findings also suggest to subsidize students to join international exchange program because students who experience outbound programs can also push faculties to approach international standard.

  • 會議論文
Peng-Fei Chen Hsuan-Po Wang Xiang You 以及其他 2 位作者

This study was conducted to examine the impact of learning Chinese language and culture on Chinese as foreign language (CFL) children's creativity when using mobile applications (Apps) to introduce Chinese antiques. 79 American students ages 10 and 12 were randomly chosen and assigned to two experimental groups and one control group. Two different interventions were applied to the experimental groups A and B over 8 lessons by means of online learning. Control group C was not treated. The students in the group A learned Chinese language and culture by means of Apps, while the experimental group B did not use Apps for their Chinese lessons. A statistically significant difference was shown in the creativity of the experimental and control groups in support of experimental group F (1, 75) = 13.30, (p <.001), thus demonstrating that the application of Apps to online CFL courses is potentially extremely beneficial for improving CFL children's creativity.

  • 會議論文
Li-Wei WEI Fei ZHAO XiChang HUANG 以及其他 1 位作者

A growing body of literature on par with evidence specifically suggests that stress, one modern epidemic and commonly academic performance-related illness among all mental health problems, serves to potentially pose a challenge or threat against human. Additionally, extensive research has indicated that stress among students in higher education is prevailingly increasing. With this in mind, the present study sets out to investigate the level of stress among Bangkok-based Chinese college students based on the impact of demographic variables such as gender, age, academic level, family background/region, along with finding out the potential commonly-determinant causes of stress. The sample comprises of 758 Chinese college students among different professions, including International Business (69.26%), Art Design (10.82%), Tourism Management (10.69%) and Finance Administration (9.23%) in Bangkok Thailand. A mixed-methods survey design was undertaken while semi-structured interviews being conducted for data collection and integration both quantitatively and qualitatively. The research results indicated that Chinese college students showed considerably high level of stress (X=3.9) toward studying abroad in Bangkok Thailand. Besides, the primary determent causes of stress came from several aspects containing food (X=4.57), academic matters (X=4.36), culture issues (X=3.49), education-related administration management (X=3.24). Taken together, this current study reflects a general and profound understanding of stress level of Chinese college students studying abroad in Thailand. Equally important, the research results serve to establish an analytical framework for the exploration of the external internal stress-causing factors among Chinese college students.

  • 會議論文

Researchers of ESL/EFL writing, to reach purpose of effective written communication, suggests that collocation ability would likely affect EFL learners' writing performance. However, research that has empirically documented the link among learners' collocation knowledge and business writing ability remains scant. Thus, the purposes of this study were as follows: 1) to identify the erroneous subtypes of lexical collocation in English business-letter writing, 2) to explore the correlation between EFL Chinese adult learners' lexical collocation knowledge and their English business-letter writing ability. Collocation error patterns in business letters were analyzed and needs analysis was conducted and used to conduct the course. A group of 30 EFL Chinese adult learners in Taiwan participated in the 16 week-English business writing course. Pearson correlation was employed to indicate correlation between writing pre/posttests and collocation exercises. T-test and effect-size correlation were calculated to report effects of the integrated instruction on business writing ability. The qualitative analysis of interview transcripts, researcher's observational notes, and learners' learning logs was conducted through the content analysis approach. Results of this study showed: 1) verb-noun and adjective-noun were common erroneous subtypes of lexical collocation in business letters; 2) a moderate correlation was found between collocation knowledge and English business-letter writing ability. The results of study, to some extent, provide some evidence in explaining the reciprocal relationship among business genre, collocation competence and business writing ability, as well as to offer writing teachers a better understanding of how genre of business communication and collocation knowledge pedagogically yields a concrete solution to EFL students' problem with business writing.

  • 會議論文

This study investigated the intelligibility, comprehensibility and accentedness of Asian English speakers' speech used as listening materials for an English Listening-Speaking course for healthcare students. Two groups of listeners were 15 experienced language users and 15 second-year students majoring in Occupational Health & Safety at a university in Thailand. Thirty-six speech samples spoken by 7 Asian English speakers from five L1 backgrounds (Chinese, Myanmar, Filipino and Emirian) and 5 native English speakers (American, British and Australian) were used for an orthographic transcription task and comprehensibility and accent ratings. The participants were asked to indicate the extent to which the speech samples were comprehensible, and rate the degree to which they are difficult or easy to understand, including the strength of accents. The findings revealed that the native and Asian accented speech were comprehensible listening input. Most participants perceived Asian English accents as easy to understand to moderately difficult to understand. Some particular accents are perceived as strong; however, they did not necessarily cause low intelligibility. Interestingly, native speakers are not always found to be the highly intelligible speakers. Implications for incorporating Asian English accents in listening materials for English listening -speaking courses are also discussed.

  • 會議論文

This study is mainly to explore the influence of the aesthetic experience of Thai and Chinese students on the innovation behavior. Componential theory of creativity and self-efficacy theory are the theoretical bases of this study, where SEM has been used for the analysis, and creative self-efficacy has been used as the intervening variable. In order to conduct this study, three colleges were selected by purposive sampling, 120 questionnaires were received from each school and 316 valid questionnaires were collected. The sample included 137 males and 179 female. The study found that students' aesthetic experience and creative self-efficacy have a positive impact on innovation behavior, and creative self-efficacy has full mediation between aesthetic experience and innovative behavior.

  • 會議論文

As the reform of equity division is approaching to the end, China's State-owned Assets Supervision and Administration Commission (SASAC) and the ministry of finance promulgated The Measures for the Administration of the Listed Company Equity Incentive in August 2016. Meanwhile, in order to improve the performance of the company, a growing number of companies began to give equity incentive to executives and employees, under the circumstance that China's capital market is constantly improving. Based on such context, this paper makes a theoretical analysis of the impact of executives' equity incentive on corporate performance, so as to provide a reference for corporate management.

  • 會議論文

With the increasingly closer ties between China and Thailand, trade and investment of these two countries has become more frequent than ever before, which result in a popular trend of China's direct investment in Thailand. By studying the previous researches on FDI by various scholars, this paper selects the industrial production index of Thailand, per capita wages, taxation, production price index, and China's FDI in Thailand as the key factors. Furthermore, by examining the relationship between these key factors and FDI through a series of analytical methods such as regression analysis, it is found that the amount of China's foreign direct investment to Thailand in the previous period has a positive impact on foreign direct investment in the current period. Additionally, if the per capita wage level, the tax on foreign investors, and the production price index of Thailand gets bigger, the foreign direct investment between China and Thailand will decrease. In the due course, this paper aims to make some suggestions to the Chinese investors and their future in investment in Thailand, as well as giving some recommending changes to the Thai side of the investment.

  • 會議論文

Organic food consumption has become a hot topic in the academic field. In the future, Marketing and psychological drivers are likely to play an important role and are subject to discussion. In this context, based on the TRA and SOR model, this paper aims to discuss: Does corporate image and electronic word-of-mouth affect the intention to buy organic food under the moderating effect of moral identity? Does impression management motivation and self-efficacy have a moderating effect on the "attitude-behavioral intention" transformation process in organic consumption? Finally, this study expands the theoretical research on the factors affecting organic food consumption, and proposes marketing recommendations to promote organic food consumption.

  • 會議論文

From the perspective of the correlation between industrial structure and economic growth, this paper establishes a grey relational model through the grey relational analysis method. The relationship between GDP and the output value of China's three major industries and various industries in the national economy in the same period was calculated, examined through MATLAB. The results show that China's secondary industry contributes the most to the development of the national economy, followed by the tertiary industry and the primary industry. Industry、Wholesale and retail、Accommodation and catering industry ranks in the top three in terms of GDP, with relative potential for investment development. thus providing a reference for foreign investors to make direct investment choices in China.