• 會議論文

The Concept of Using the Local Identity for Tourism Promotion in Nakhon Ratchasima Province (Khorat), Thailand

The academic article aims to study the concept of using the local identity for tourism promotion in Nakhon Ratchasima Province, Thailand and to analyze the concept of using the local identity for tourism promotion in Nakhon Ratchasima Province, Thailand. Nakhon Ratchasima (Khorat) is chosen for the studies because it is the largest area province in Thailand and the province also consists of many local identities that can use for tourism promotion such National Park, Historical Park, Natural Tourist place, Cultural and traditional tourist places. This article is conducted with thoroughly studies on the secondary data from Thailand and abroad. The studies found that the local identity of Khorat has been used by both the government and private sector to promote the tourism in Nakhon Ratchasima by adding its value and distinctive cultural of the community in various tourism activities such as the tourism program, traveling route, district events, ceremonies, festival, religious events, and seasonal occasion. The local identity helps to generate the income for the community. The community should pay attention to the conservation, recovery, modification and development of its local identity as it can transfer from one generation to another generation and become sustainable tourism in the community. The suggestions for tourism promotion are 1) to add the value and distinctive local identity of community to every tourism activities and tourism program. 2) To apply the community-based tourism and conservative tourism to conserve the original identity of the community 3) To spread the core knowledge for the deep understanding and sharing of the importance of local identity in order to build the strong network between the government sector and private sector. 4) The government should arrange the budget and strategic plan to support and increase the standard of the local identity and cultural community-based tourism. 5) To increase the budget and skill in the digital marketing and online promotion to attract the tourists in digital economy.

• 會議論文

浅谈4.0时代泰国旅游业的可持续发展

旅游业在泰国经济中占据举足轻重地位，但其快速发展却给泰国环境带来了许多问题，为此泰国政府推出并实施种种措施以改善生态环境和推动旅游业的可持续发展。在泰国4.0时代，可持续发展正是泰国旅游业的发展趋势之一，本文将对泰国旅游业的发展现状进行探讨，运用SWOT分析方法挖掘其在4.0时代的发展潜力，进一步提出有效的发展策略与发展规划，如：支持政府与企业运用互联网平台、大数据推广旅游业；以“泰国4.0发展战略”为核心，打造泰国现代多样性的旅游文化。希望有助于推动泰国旅游业的健康发展。

• 會議論文

浅谈中泰医疗旅游在服务行业的新兴起现象

本文将以服务业中的医疗旅游或者medical tourism为研究大纲，并将从国际平台，像国际贸易组织给各种服务业定义为大纲，以泰国现代的医疗旅游及服务业在旅游业中作为现状分析，最后将通过各种文献以及数据进行中国跟团来的形式的游客在医疗旅游活动中分析。医疗旅游是将旅游和健康服务结合起来的一种旅游形式。范雨涛曾在《科学财富》2013年第11期曾指出“2004年以来，中国与东盟在经济、社会、文化等领域展开了全方位的合作，随着2010年中国与东盟自由贸易区的建立，中国和东盟的旅游合作不断深化，中国已与东盟各国互为重要旅游客源地。2015年东盟将实现区域经济一体化，这将为中泰旅游发展提供新的契机。”根据统计，以2017年为止，中国已有80多家医院通过JCI认证，比泰国多30多家，是亚洲排名第一的国家，而以医疗旅游为旅游目的，和东盟国家当中，选择泰国为医疗旅游的中国游客是最多的。本人认为这一点非常值得关注，并将通过文献研究法、信息研究法、描述性研究法等研究方法，为中泰旅游业进行现状研究。

• 會議論文

Research on Service Quality of After-school Child-care Centers for Primary Student in Hongta District, Yunnan

In recent years, with the reform of Chinese education, primary students 'spare time after school has prolonged, which has resulted in parents' inability to take care of their children during working hours. Thus, After-school child care centers have become a new hot spot in the education market. At present, there are many problems with after-school child-care centers in China, and the quality of services varies. Therefore, improving the quality of service is an important means for after-school child-care center to enhance competitiveness. In this study, the gap model and the SERVQUAL scale were used as guidance to design a questionnaire of service quality of after-school child care centers for primary students, and the questionnaire was used to investigate the service quality of four after-school child care centers for primary students in Hongta District, Yuxi City, Yunnan Province. It was found that the service quality of the four after-school child-care centers in Hongta District was not completely good, and the service quality of the centers needed to be improved, especially the tangible part.