• Journals

The Branding and Marketing Impact of Social Media on Street Food in Bangkok

This research looks at the impact of marketing and branding of street food in Chinatown, a famous street food area within Thailand's capital city Bangkok. The objective of this research is to analyze the impact of branding and marketing street food businesses through social media. To analyze and interpret the impact of branding and marketing through social media, this research asked 208 individuals through questionnaires. Although this research is based on the street food available in Bangkok's Chinatown, this research is of benefit to anyone who currently engages or intends to engage in the street food business. This is particularly accurate, if the street food businesses are within Southeast Asia and/or areas with similar weather conditions.

• Journals

A Cross-Country Analysis of R&D Efficiency by Taking into Account Input Congestion

This paper compares research and development (R&D) efficiency of 23 countries by taking into account input congestion under the framework of data envelopment analysis (DEA). R&D stock capital and R&D manpower are inputs, while patents, scientific journal articles, and royalties and licensing fees (RLF) are outputs. Empirical findings are as follows. First, there exists congestion effect in the R&D activities of sampling countries. Second, European countries have the most serious R&D input congestion, followed by Asian countries and American countries. Moreover, non-OECD countries have more serious input congestion phenomenon than OECD countries. Third, Mann-Whitney U test shows that the R&D efficiency scores under traditional DEA model and Tone and Sahoo (2004) congestion model have significant difference. Fourth, the government action, intellectual property rights protection, knowledge transfer, public spending on education and economic freedom have positively impacts on R&D efficiency when there exists congestion.

• Journals

Exclusive Content, Developments Cost and Streaming Service Competition

We consider an over-the-top media service market, which consists of a vertical integrated incumbent and an independent firm. We explore the incentive of vertical integrated incumbent to license its exclusive premium content with two-part tariff licensing for its rival, who may alternatively develop its own premium content for an imperfectly substitutable product. We identify the incentive for licensing based on the development cost incurred by the rival and the quality of premium content is developed. Moreover, we find that the incumbent always has an incentive to license its premium content to its rival. However, it is detrimental to the consumer surplus.

• Journals

Customer Loyalty: A Study on Women's Beauty Salon in Kolkata, India

This research looks at the impact of marketing and branding of street food in Chinatown, a famous street food area within Thailand's capital city Bangkok. The objective of this research is to analyze the impact of branding and marketing street food businesses through social media. To analyze and interpret the impact of branding and marketing through social media, this research asked 208 individuals through questionnaires. Although this research is based on the street food available in Bangkok's Chinatown, this research is of benefit to anyone who currently engages or intends to engage in the street food business. This is particularly accurate, if the street food businesses are within Southeast Asia and/or areas with similar weather conditions.