Baiho is one of the successful cases in Taiwan which integrate rural tourism and festival marketing. Lotus festival brings up rural tourism and homestay as well in Baiho. The number of homestay in Baiho increases from zero to more than twenty, which sparks the heat of lotus festival and rural tourism crowd every summer. This research is aimed to analyze the relationship between tourists' accommodation quality satisfaction and tourists' revisiting will in Baiho. 400 structured questionnaires were delivered over June to October 2006. 251 of them are valid or equivalently to a 63% of respondent rate. From the empirical results, we conclude that tourists' homestay satisfaction does affect tourists' revisit perspectives in Baiho, and accordingly, we form some suggestions to the local government in developing a better environment for homestay.
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