產業全球化驅動力與企業資源／能力對全球策略運作影響之研究－外商來台投資及台商赴海外外投資企業之實證分析

The Research of the Impact of Idustry Globalization Drivers and Firm's Resources/Capabilities on Global Strategy Implementation-Empirical Analysis of Inbound Multinational Companies in Taiwan and Outb

林妙雀(Miao-Que Lin)

《管理學報》 21卷4期 (2004/08) Pp. 411-432

https://doi.org/10.6504/JOM.2004.21.04.01

摘要

過去對全球策略運作因素之探討，雖提及環境之權變因素，然未深入研究全球差異化產業環境構面，對於資源配置構型與組織管理方式的影響，更遑論針對跨國企業對外投資與外來投資之產業不同，區隔影響產業全球化驅動力之差異性。再者，企業擁有的獨特性資源與能力，攸關其不同策略制定與執行，從而左右其全球策略運作態勢。職是之故，本研究乃結合產業經濟與國際企業理論與實務，試圖建立以產業全球化驅動力與企業資源／能力等兩大構面為自變數，全球策略運作為因變數的研究架構，藉以深入剖析真正影響全球資源配置與全球管理控制的因素。根據104家在台之外來投資企業與112家赴海外投資之台商進行問卷調查，並用多變量分析予以驗證，其結果得無論是來自全球市場、成本、政府與競爭之產業驅動力，抑或企業之獨特性資源與專屬性能力，不僅對於跨國企業全球資源配置之主要與次要價值鏈活動，以及官僚、文化、產出、行為等全球控制機制，具有顯著主效果影響；而且結合產業全球化驅動力與企業資源／能力，亦分別對於全球資源配置與管理控制，存在著顯著整體效果，即使將外來投資產業分成「日常需求群」、「重化技術群」、與「金融財務群」，或是區隔對外投資產業為「傳統產業群」、「重化工業群」與「電子資訊群」，仍對全球他策略運作之整體效果有高度差異性。據此本研究建議從事跨國經營之企業，不妨掌握產業全球化驅動力，從事全球資源配置佈局與管理控制機制彈性化運用，同時結點獨特資源與數位科技，善用專屬性能與互惠式知識管理，方能提昇跨國企業組織運效率與效能。

關鍵字

產業全球化驅動力 ； 資源 ； 能力 ； 全球資源配置

並列摘要

Previous researches about the influential factors of global strategic implementation only mentioned the contingency concepts of environment. They never obviously discussed whether globally industrial environments had the impact on resources allocation and organizational management and let alone distinguish the different industry globalization drivers among inbound and outbound transnational enterprises. Also no furthermore studies focused on the unique resources/capabilities whether to affect the formulation and implementation of global strategy and even global strategic posture. Owing to the constraints of past studies, this research has integrated industrial economics and management theory and practices, and then tries to construct the integrative framework. Connecting driving forces of industrial globalization and firm’s resource/capabilities as independent variables will be empirically verified whether to have an effect on the dependent variable of the configurations of global resources and global management control. Based on the investigation data of 104 inbound multinational companies in Taiwan and 112 outbound investment from Taiwan enterprises, multivariate analysis will be appropriately used for testing each hypothesis. My study has found that the global market, cost, government or competition driving forces and the firm’s unique resources/specific capabilities, significantly have major impact not only on the configuration of global primary and secondary value chain activities, but also on the global bureaucracy, clan, output or behavior control mechanisms. Next, connecting the industrial globalization with firm’s resources/capabilities still obviously has the significant overall effect of global configuration and global management control. In addition, whatever the distinctiveness of “necessities group”, “high technology group” and “financial group” for inbound enterprises or even “traditional industry group,” “highly chemical industry group” and “electronic technology group” for outbound corporations are classified, different industry clusters individually have the significant main and overall effect on global strategic posture. Thus, the research suggests the transnational corporation should catch up with the industrial globalization potentials, and then implement global configuration and flexible management control mechanisms. Simultaneously, connecting the unique resources with the internet media and integrating the specific capabilities with mutual beneficial knowledge management will be upgrading the efficiency and effectiveness for the transnational organizations.

並列關鍵字

Industry globalization drivers ； Resources ； Capabilities ； Global configuration

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