Translated Titles

Creating Cat Cafés in Taiwan




林潤華(Jun-Hua Lin);遲恒昌(Heng-Chang Chi)

Key Words

Cat café ; human-animal relation ; theming space ; 貓咖啡 ; 人與動物關係 ; 主題化空間



Volume or Term/Year and Month of Publication

91期(2018 / 12 / 01)

Page #

59 - 82

Content Language


Chinese Abstract

The popularity of 'cat cafés' in recent years is part of the global phenomena of 'cat economics'. Various types of 'cat café' exist; this study focuses on 'themed restaurants' in which the main service is not only food but also 'interactions between human and cats'. This work argues that a 'cat café' is a new type of themed space, and attempts to examine the spatial production of 'cat café', as well as the ways that cats are represented and gazed in this consumption space. This investigation adopts participant observation and in-depth interviews, and draws three main conclusions from observation results. First, the decorations in many cat cafés strongly present the 'theme', that is 'cat', but spatial design is decisive for defining 'how cats are displayed' and 'how customers can interact with cats in each café'. Second, relationships between cats and customers are strongly associated with 'site terms and conditions'. We argue that these terms form the mechanism to keep the 'controllability' of themed space and consumption experiences; they decide who will be included or excluded in each shop and how customers approach cats. Third, many cat cafés in Taiwan are not only consumption spaces, but also sites for animal welfare education. The final argument illustrates the context of cat cafés in Taiwan, and the contrast with cat cafés in other countries, such as Japan.

English Abstract


Topic Category 人文學 > 地理及區域研究
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