市民農園需求之研究

市民農園之使用者可分為兩類，一是參與實習耕作之活動，另一是進行一般遊憩活動者，本研究主要目的在於比較這兩類市民農園使用者之遊憩使用形態、對市民農園功能的認知、及其對各項遊憩與服務設施之需求，以作為未來發展市民農園之參考。研究結果摘要如下：(1)這兩類使用者之遊憩使用形態具顯著差異。(2)這兩類使用者對市民農園各種屬性之滿意程度具顯著差異，且承租者對各項設施服務之滿意度均高於遊客。(3)在市民農園功能認知方面，承租者多將其定位於提供市民從事耕作實習之場所，並具都市綠地留存之生態功能；而遊客則將其定位為都市附近之新興遊憩地點，其提供民眾戶外休閒空間與接近大自然之機會。(4)兩類使用者對市民農園之各項遊憩與服務設施之需求程度具顯著差異，且部份遊憩與服務設施之需求與參與成本、市民農園功能認知相關。未來市民農園應針對使用者之需求提昇市民農園之設施與服務品質，以增加其吸引力，增進使用者之滿意度與重遊意願，使市民農園達到永續經營之目標。

關鍵字

市民農園；遊憩型態；遊憩需求；滿意度

並列摘要

There are two distinct types of allotment garden users. One type is renter who participates in farm work and the other type is receationist who participates mainly in general recreation activities. The purpose of this study was to compare their trip characteristics, recognitions of allotment garden function, and their demand for recreation facilities. The results are summarized as followes: (1) Trip characteristics of these two types of users are significantly different. (2) Satisfaction levels of various allotment garden attributes are significantly different. Renters’ satisfactions levels are, in general, higher than visitors'. (3) Renters recognize the allotment gardens as places for citizens to participate in farm works and the green lands in urban. Visitors recognize allotment gardens as the recreation sites to offer outdoor recreation sites and opportunity for citizens to close the nature. (4) Demand for recreation facilities and services are significantly different for these two types of users. Demand for some facilities and services are correlated with users' trips cost and their recognitions of the functions of allotment garden.