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認真性休閒與休閒阻礙關係之研究:以高爾夫運動者爲例

The Relationships between Serious Leisure and Leisure Constraints-A Case Study on Golfers

摘要


休閒阻礙過去多集中於社經背景之探究,鮮少研究認真性休閒特質從事者。本研究以高爾夫活動爲例,目的在探討具認真性休閒特質參與者與非認真休閒特質參與者在休閒阻礙、認真休閒特質上之差異;以及認真性休閒特質與休閒阻礙間之關係。以台中興農球場高爾夫活動參與者爲研究對象,立意抽樣發出550份結構式問卷,回收276份。不完整問卷計56份,有效問卷爲224份。研究發現(一)具認真性休閒特質參與者與非認真休閒特質參與者在休閒阻礙上存在顯著差異,尤其在『個人阻礙』與『人際協調與合作阻礙」具認真性休閒特徵參與者遭受阻礙之感受度明顯低於非認真休閒特徵參與者;(二)具認真性休閒特質參與者與非認真休閒特質參與者在認真性休閒上存在顯著差異,具認真性休閒特徵參與者對認真性休閒特徵之認同度明顯高於非認真休閒特徵參與者;(三)典型相關分析發現認真性休閒與休閒阻礙間有三組顯著的線性組合關係。本研究建議業者針對結構性阻礙部分作經營與改善球場之參考,並根據認真性休閒受訪者及所需球場環境界定其目標市場並規劃適合其行銷方案。後續研究建議可選擇不同類型或技巧需求性高的活動,進行認真性休閒特質者研究。以及研擬適合台灣本土之認真性休閒判定標準。

並列摘要


The research of leisure constraints focused on demographic background in past years. Little research to date has attempted to the participants of particular activities. The study is an explored research: a case of golf activity. The purpose of the study was to investigate the differences in leisure constraints, serious leisure between serious leisure participants and non-serious leisure participants. The relationships of leisure constraints and serious leisure were also analyzed. On-site structured questionnaires and the purposive sampling were used to gather data. In the study, 550 questionnaires were distributed to partaking parties in Xing-nong golf course. 276 forms were obtained. Since 56 of them are imperfect questionnaires, there were 224 usable forms. The finding showed that: (1) There is significant difference on leisure constraints of t-test between serious leisure participants and non-serious leisure participants. The serious leisure participants experienced constraints lower than non-serious leisure participants especially in intrapersonal constraints and interpersonal constraints. (2) There is significant difference on serious leisure of t-test between serious leisure participants and non-serious leisure participants. The serious leisure participants experienced constraints higher than non-serious leisure ones. (3) Canonical correlation analysis was utilized to inspect the relationships between serious leisure and leisure constraints. There are three significant linear relationships between serious leisure and leisure constraints. The results of the structure constraints provide ideas of managing and improving golf course to managers. The marketing segmentation plans are based on the data of serious leisure participants which need golf course environments to target markets and map out suitable marketing programs. The researchers can choose other activities with distinct types or skills to analyze the serious leisure participants to aim at whether the causal relationships are between serious leisure and leisure constraints in follow-up studies. The researchers also can make sure the gauge of serious leisure at the same time in Taiwan.

參考文獻


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