The religious attendance and contribution decisions of individual agents are analyzed within a Becker-style allocation of time framework. Individual rates 0f religious attendance and religious contributions are regressed onto standard socioeconomic variables using ordinary least squares and tobit models. The empirical results, in line with previous studies, suggest that labor income does account for some of the variation in attendance and contributions. In addition, contributions are found to be correlated with the age variable and attendance is correlated with the intensity of belief and the sex variable. The empirical study of this religious market indicates that competition stimulates levels of religious activity