Assessing the impact of service quality and satisfaction on purchase intentions is an important theme in the service marketing literature. Past studies emphasized the exploration of the mediating relationship. However, whether satisfaction moderates the relationship between service quality and purchase intentions is a gap of studies. Moreover, regarding service quality and satisfaction, which one has the bigger level of influence on purchase intentions is another gap of studies. The current research surveys the customers of the banking service industry. The results of the current research suggest that service quality has a direct effect on purchase intentions and has the bigger effect than satisfaction. The findings also reveal that satisfaction moderates the relationship between service quality and purchase intentions. The managerial and theoretical implications of the current study are also presented and discussed.