- 期刊
【論文摘要】馬光中醫醫療網－醫療服務項目的獲利管理
【論文摘要】The Ma Kuang TCM Medical Network-Profitability Management of Medical Service Items
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並列摘要
In the period after 2002, due to the saturation of the traditional Chinese medicine (TCM) market, Ma Kuang TCM Center's revenue growth was capped, yet its net profit margin showed a downward trend. Then, in the summer of 2006, Ma Kuang TCM Center's CEO pondered whether to reassess the service cost calculation of service items and whether to implement profitability management. By analyzing such events, this case allows students to learn how to calculate the service cost figures by means of activity-based costing, and to use controllable and uncontrollable concepts to conduct the profitability management of service items.
延伸閱讀
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