新媒體世代－從運動員性別報導角度分析網路新聞媒體現況

媒體扮演女性運動的助力，同時也是阻力，它可宣揚女性於運動場域的表現，卻也因報導的偏頗使其遭受忽略。因此，本文與過往有所不同，採取網路新聞媒體為主軸，輔以相關運動媒體研究文獻之理論框架進行彙整與分析，探究網路新聞媒體對於不同性別運動員在報導上差異之現況，希冀藉此補足運動傳播新媒體與性別運動的理論基礎缺口。本研究透過資料收集、分析，整理歸納重點後，發現新媒體網際網路於運動員性別報導描述上，有別於傳統媒體過度的物化女性及以不同型式的將女性運動邊緣化的情形。這樣的結果似乎意味著一種由新媒體帶來的嶄新傳播特色正在崛起，運動網路新聞媒體領域正試圖扭轉不平等的性別意識形態，這不但可強化女性運動員的自我意識與認同，進而吸引大眾對女性運動的認知。

關鍵字

新興媒體；網路新聞媒體；性別報導；性別意識形態；女性運動

並列摘要

Media has been acknowledged as a role to promote female outstanding performance on sports field; on the other hand, their prominent achievements may appear invisible due to being distorted. The primary purpose of this study was to explore how internet media view and describe performances between male and female on sports field, coupled with analyze the relationship between media and female. The researcher found that new media pay more attention on female performance on sports field, which traditional media had tendency to ignore and marginalize them in various ways. The result implied that different from traditional media, characteristics of new media reports has been promoted and deemed as a role of changing people stereotypes toward female athletes performance on sports field, which only strengthen female athletes' self-cognition and identity, but guide audiences with a brand new perspective while viewing female sports athletes.