Ethnocentrism Orientation and Choice Decisions of Malaysian Consumers: The Effects of Socio-Cultural and Demographic Factors


Abdul Razak Kamaruddin;Safiek Mokhlis;Md Nor Othman

Key Words

Ethnocentrism ; Choice Decisions ; Socio-Cultural ; Demographics ; Malaysia


Asia Pacific Management Review

Volume or Term/Year and Month of Publication

7卷4期(2002 / 12 / 01)

Page #

555 - 573

Content Language


English Abstract

This article examines the socio-cultural and demographic antecedents of consumers' ethnocentricity and the influence of ethnocentric emotion on domestic products vis-à-vis imported ones. The results reveal that socio-cultural and demographic factors, particularly the openness to new culture, conservatism and fatalism are significantly related to ethnocentric tendencies of the Malaysian consumers. High ethnocentric consumers would prefer domestic products on several product types such as sneakers, fruits and cars. These findings would have significant implications for international marketers with useful understanding of consumers' reasons for buying domestic versus imported goods particularly in developing countries.

Topic Category 社會科學 > 經濟學
社會科學 > 管理學
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