森林遊樂區遊客遊憩體驗及遊憩效益影響因素之探討－以棲蘭森林遊樂區為例

Factors Affecting Recreation Experiences and Recreation Values of Forest Recreational Areas-A Case Study of Chi-Lan Forest Recreational Area

陳凱俐(Kai-Lih Chen)

《宜蘭技術學報》 1期 (1998/12) Pp. 27-37

https://doi.org/10.6179/nit.1998.01.14

摘要

本研究以問卷調查的方式針對宜蘭縣棲蘭森林遊樂區內遊客遊憩體驗與遊憩效益影響因素進行研究，共調查當地遊客322位。利用逐步迴歸分析（stepwise regression analysis）的後退消去法（backward elimination）探討影響遊客遊憩體驗之因素，並以旅遊成本法（travel cost method）探討影響遊客旅遊次數的因素並評估遊客之遊憩效益。本研究得到以下的結果：1.顯著影響欣賞風景、接近大自然、觀賞動植物、增進親朋感情及健身運動等各種遊憩體驗的因素包括：對本區環境清潔的觀感，遊客吵雜的觀感、自然環境體驗程度、對本區人工化程度觀感、建造設施（涼亭、魚池、小木屋等）對周圍環境破壞程度、區內各處（遊憩區、休息區、森林浴步道、小泰山遊樂場等）經遊客使用後影響生態品質或遊樂品質情形、順道來訪、遊玩費用及遊客之社會經濟背景（年齡、教育程度、居住地區、職業等）。2.顯著影響旅遊次數的因素包括：受訪者為專程或順道拜訪、是否有等待的感覺、居住地區等。3.以補償變量（CV）和對等變量（EV）之中位數衡量之遊客遊憩效益分別為223.6元與222.7元。

關鍵字

遊憩體驗 ； 逐步迴歸分析 ； 旅遊成本法 ； 遊憩效益 ； 補償變量 ； 對等變量

並列摘要

The purpose of this study is to survey and analyze the factors that affect visitors' recreation experiences and recreation values of Chi-Lan forest recreational area. A questionnaire of a total sample of 322 visitors is held and backward elimination procedure of stepwise regression is used to discuss this issue. Furthermore, travel cost method (TCM) is applied to evaluate visitors' recreation values.The results of stepwise regression and TCM are:1.the factors that statistically significantly affect recreation experiences include: the feeling of cleanliness of this area, the felling of noise of visitors, the experience on natural environment, the feeling of degree of artificiality, the destruction of installation of facilities (pavilion, fishpond, and hostel), the degree of ecological quality and recreation quality destroyed after used by visitors, multiple-site visit, travel cost, and soci-economic characteristics of visitors (age, education, living area, and occupation).2.the factors that statistically significantly affect visiting frequencies include: multiple-site visit, the feeling of waiting, and living area.3.the recreation values of Chi-Lan forest recreational area measured by the median of compensation variation (CV) and equivalent variation (EV) are NT$223.6 and NT$222.7, respectively.

並列關鍵字

recreation experience ； stepwise regression ； travel cost method ； recreation value ； compensation variation ； equivalent variation