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職棒球團現場促銷活動規劃過程初探

參考文獻


(2005).Curve ball: Altoona launches campaign to promote promos.Team Marketing Report.17(10),5.
(2002).KiDS Play: New educational promo lends to season-campaign.Team Marketing Report.14(4),6-7.
Boyd, T. C.,Krehbiel, T. C.(1999).The effect of promotion timing on Major League Baseball attendance.Sport Marketing Quarterly.8(4),23-34.
Boyd, T. C.,Krehbiel, T. C.(2003).Promotion timing in Major League Baseball and the stacking effects of factors that increase game attractiveness.Sport Marketing Quarterly.12(3),173-183.
Branvold, S. E.,Bowers, R.(1992).The use of promotions in college baseball.Sport Marketing Quartely.1(1),19-24.

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