With the enhancing attention to corporate social responsibility in public, it is more and more prevailing for corporations to conduct social marketing activities. This study aims at investigating how social marketing affects the corporate image and the customer satisfaction level, by the ways of the perceived corporation-cause fit and involvement influencing the corporate association. The research finding indicates that the corporation-cause fit level and involvement level does influence corporate association and further indirectly affect corporate image and customer satisfaction in consumer's perspective. However, this research also finds out that corporate social responsibility association does not directly affect customer satisfaction with the products/services. This study presents both theoretical and managerial implication.