Translated Titles

Evaluation of Economic Benefits of Triathlon Competition




劉玉峯(Yuh-Feng Liou)

Key Words

產業關聯分析 ; 投入產出模型 ; 乘數效果分析 ; inter-industry analysis ; input-output model ; multipliers effect analysis



Volume or Term/Year and Month of Publication

19卷2期(2017 / 06 / 30)

Page #

111 - 121

Content Language


Chinese Abstract

近年來鐵人三項運動在全球掀起熱潮,不僅吸引成千上萬的運動愛好者投入,更帶動無數商機。有鑑於此,本研究目的為檢測臺灣最大規模的鐵人賽「天利盃2016 宜蘭梅花湖鐵人三項錦標賽」整體經濟效益。以問卷調查法施測,回收有效樣本511 份,並以經濟影響評估法分析產業關聯效果。所得結果指出:消費投入產出投資報酬率達241%,且不論產出、所得或就業效果,皆以「住宿及餐飲業」比例最高。此外,「藝術/娛樂及休閒服務業」亦為核心消費項目之一,而「批發及零售業」相對貢獻度較低。本研究獲得結論為:住宿及餐飲業為經營鐵人三項賽會不可或缺消費選項,亦為其他產業部門發展火車頭,因此未來舉辦賽會應設法延長參賽者的停留時間以增加效益。另可採用多元報名誘因以吸引參賽選手,擴大產出效果。

English Abstract

In recent years, the triathlon competition has gained global attraction. Triathlon championship is not only attracting sports enthusiasts, but also creating new sport industry. The purpose of this study was to evaluate the economic benefits of 2016-Yilan Triathlon Championship, the largest triathlon competition in Taiwan. We used questionnaire survey, and received 511 valid samples for the assessment of economic impact. The results from this study showed that the returned investment of triathlon championship was 241%. In particular, the accommodation and food industries accounted for the largest proportion regardless of the profit output, income and employment. On the other hand, arts, entertainment and recreation industries contributed as the major consumption during the event. The retail and wholesale industries had minor contribution. This study concludes that accommodation and food industries are the indispensable factors in organizing the triathlon event, and may create additional needs to perpetuate other industries to boost the local economic development. Extending of the time for triathlon participation diversifying enrollment type could be a practical strategy to maximize the economic benefits of the triathlon competition.

Topic Category 社會科學 > 體育學
  1. 劉照金、曾慶裕、李彩雲、董燊(2016)。臺灣不同路跑賽事舉辦地點之經濟影響。大專體育學刊,18(3),163-177。
  2. Leontief, W. W. (1936). Quantitative input and output relations in the economic systems of the United States. The Review of Economics and Statistics, 18(3), 105-125.
  3. 中華民國鐵人三項運動協會(n.d.)。鐵人三項運動 (triathlon) 簡介。2017 年2 月3 日, 資料引自http://www.ctta.org.tw/front/bin/ptlist.phtml?Category=265861[Chinese Taipei Triathlon Association. (n.d.). The introduction of triathlon. Retrieved February 2, 2017, from http://www.ctta.org.tw/front/bin/ptlist.phtml?Category=265861]
  4. Archer, B. H.(1989).Tourism and island economies: Impact analyses.Tourism, Recreation and Hospitality Management,1,125-134.
  5. Blake, A.(2005).The economic impact of the London 2012 Olympics.UK:Christel DeHaan Tourism and Travel Research Institute.
  6. Coates, D.,Humphreys, B. R.(1999).The growth effects of sport franchises, stadia, and arenas.Journal of Policy Analysis and Management,18(4),601-624.
  7. Gratton, C.,Shibli, S.,Coleman, R.(2006).The economic impact of major sports events: A review of ten events in the UK.Sociological Review,54(S2),41-58.
  8. Hotchkiss, J. L.,Moore, R. E.,Zobay, S. M.(2003).Impact of the 1996 Summer Olympic Games on Employment and Wages in Georgia.Southern Economic Journal,69(3),691-704.
  9. Humphreys, J. M.,Plummer, M. K.(1996).Economic impact of hosting the 1996 Summer Olympics.Athens, GA:Selig Center for Economic Growth, Terry College of Business, University of Georgia.
  10. Kasimati, E.(2003).Economic aspects and the Summer Olympics: A review of related research.International Journal of Tourism Research,5(6),433-444.
  11. Matheson, V.,Baade, R.(2004).The quest for the cup: Assessing the economic impact of the World Cup.Regional Studies,38(4),343-354.
  12. Miller, R. E.,Blair, P. D.(1985).Input-output analysis: Foundations and extensions.Englewood Cliffs. NJ:Prentice-Hall.
  13. Nixon, H. L.、Frey, J. H.、王宗吉譯(2000)。運動社會學。臺北市=Taipei, Taiwan:洪葉=Hungyeh。
  14. Noll, R. G.,Zimbalist, A. S.(1997).Sports, jobs, and taxes: The economic impact of sports teams and stadiums.Washington, DC:Brookings Institute Press.
  15. Preuss, H.(2004).Calculating the regional economic impact of the Olympic Games.European Sport Management Quarterly,4(4),234-253.
  16. Roethenbaugh, G.(2014).International Triathlon Union (ITU) Global triathlon participation.Bristol, UK:MultiSport Research.
  17. Tranter, P. J.,Lowes, M.(2009).The crucial "where" of motorsport marketing: Is motorsport now "a race out of place"?.International Journal of Sports Marketing and Sponsorship,11(1),60-79.
  18. 王塗發(1986)。投入產出分析及其應用─臺灣地區實證研究。臺灣銀行季刊,37(1),186-218。
  19. 朱文增(2006)。臺灣職業棒球在天母與新莊球場比賽之經濟效益評估─以2004 年球季為例。休閒運動期刊,5,185-196。
  20. 行政院主計總處(2015)。產業關聯表編製報告─民國100。臺北市=Taipei, Taiwan:作者=Author。
  21. 李杰憲(2015)。,臺北市=Taipei, Taiwan:臺北市政府體育局=Department of Sports, Taipei City Government。
  22. 杜英儀(2008)。運動賽會的效益與發展趨勢。經濟前瞻,118,99-103。
  23. 承立平(2008)。,臺北市=Taipei, Taiwan:行政院體育委員會=Sport Affairs Council, Executive Yuan。
  24. 高雄市體育處(2013)。,高雄市=Kaohsiung, Taiwan:作者=Author。
  25. 黃達業、程紹同、陳國泰、林世銘(2001)。,臺北市=Taipei, Taiwan:行政院體育委員會=Sport Affairs Council, Executive Yuan。
  26. 葉公鼎(1997)。運動賽會經濟影響之評估模式。體育學報,23,73-84。
  27. 蘇維杉(2007)。運動產業概論。臺北市=Taipei, Taiwan:揚智=Yang-Chih。
Times Cited
  1. 戴遐齡、張智涵(2018)。國際運動賽會吸引力、觀光利益與運動觀光發展態度之關係。大專體育學刊,20(3),207-221。
  2. 蕭嘉惠、石蔚萱(2018)。臺澎金馬路跑特色與行銷。大專體育,146,13-22。
  3. 譚亮,黃東治,高翯,王俊人(2020)。臺灣民眾運動消費水準時空演變特徵及影響因素分析。臺灣體育學術研究,69,1-18。