The study introduces the ideas of how signs are located in everyday objects and how they play a significant role in design. It assumes the concept of the code is the smallest unit which dominates the feature of a single sign. For product design, this study divides artifact codes into three aspects-functional, emotional, and communicational codes-to echo the most important movements-modern, post-modern, and product semantics-in design history. The consequence of code cooperation and sign interaction is that objects are perceived differently, depending on individual subjective perception, sensation, imagination and emotion.
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