Based on semiotics viewpoint, this study brings analytical psychology theory to look at humor product design. First of all, it introduces the concept of humor in a wide sense, compares the differences between wit, comic, and humor in the narrow ones, and discusses their intentions, depths and techniques of expression. Then it quotes Floyd's classification and examples in jokes from two aspects of content and form to see the similar expressive techniques in paintings and product designs. The result demonstrates that there are six groups of techniques in dealing with humor design, including displacement and indirect representation, nonsense and representation by the opposite, condensation and juxtaposition, multiple use and double meaning, exaggeration and repeat, behavior and action, and expression and gesture. Looking all over of them, finally this research submits two basic concepts, the mental image and the economical principle, the characteristics of which humor design is composed.
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