高爾夫運動參與者參與動機與滿意度之研究～以台北高爾夫俱樂部爲例

A Study of Participation Motivation and Satisfaction of Golf Players at Taipei Golf Club

艾建宏(Chang-Hung Ayin-Wen) ； 賴韻宇(Yun-Ycu Lai) ； 蘇翰松(Han-Sung Su)

《輔仁大學體育學刊》 5期 (2006/05) Pp. 60-76

https://doi.org/10.29697/JPE.200605.0007

摘要

本研究主要在瞭解高爾夫運動參與者之人口統計變項與參與動機及滿意度之差異情形。研究對象為1000位至台北高爾夫俱樂部之消費者，以自編之「高爾夫運動參與動機及滿意度之研究問卷」為研究工具來進行問卷調查，而所得資料以描述性統計、獨立樣本t檢定及單因子變異數分析進行考驗，最後所得結果如下：
一、台北高爾夫球俱樂部以男性、51~60歲、月收入60001~80000元及平均差點為19~28桿（中低差點100杆內）的消費者居多。
二、不同性別、年齡及月收入之消費者至台北高爾夫俱樂部擊球動機達顯著水準。
三、不同性別、年齡及平均差點之消費者至台北高爾夫俱樂部擊球滿意度皆達顯著水準。

關鍵字

參與動機 ； 滿意度

並列摘要

The purpose of this study was to examine the demographic variants, participation motivation, and satisfaction of golf players at the Taipei Golf Club. The subjects were 1000 golf players of the club. Questionnaire of golf player's participation motivation and satisfaction developed by the authors was used as the tool for carrying out the survey. Descriptive statistics, independent-samples t-test, and one-way ANOVA were applied to the data derived from the survey. The conclusions were:
1. The golf players at Taipei Golf Club were mainly male, concentrated in the age bracket of 51-60, with personal average monthly income in the salary bracket of 60001-80000. The average handicap was mostly between 19 and 28.
2. Demographic variants, including gender, age and monthly income, were significantly different on the participation motivation.
3. Demographic variants, including gender, age, and average handicap, were significantly different on the level of satisfaction.

並列關鍵字

participation motivation ； satisfaction

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