The important issue of product placement has been debated extensively in traditional news media, but is a topic that is rarely discussed in new media. By analyzing the content of new media and in-depth interviews on new media practitioners, this study examines how product placement is used in new media. The results indicate that product placement has been applied in a different manner in new media. This paper shows the major digital forms of product placement in new media, in addition to providing a critique of product placement in new media, which we believe will deteriorate the development of digital professional ethics.
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