An Exploratory Study of Tourists' Health Benefits Sought

觀光客健康利益尋求之研究

王志湧(Chih-Yung Wang)

《真理觀光學報》 7期 (2009/05) Pp. 103-117

https://doi.org/10.6438/TOJT.200905.0103

摘要

近些年來，健康觀光已風行於世界多處地區。更進一步探索觀光客從所造訪之觀光景點之中是否獲得任何健康上之好處以及景點本身之設施、服務、商品是否與尋求健康之觀光客在景點當地之體驗與期望有所關連愈顯得日益重要。本探索性研究結果發現，在101位受訪者之中，測量項目保持身體健康之平均數為所有測量項目中最高。還有，滿足心理層面需求較滿足生理、社會或其他層面來得重要。此外，在101位受訪者之中，62.4%的受訪者指出在過去一年之中所從事的旅遊為健康利益趨向。另外，有76%的受訪者之生活風格為健康導向。當被問到是否認為觀光景點有必要在其廣告之中提供設施、服務或商品方面之相關健康資訊時，76%的受訪者認為有必要。本研究亦提供了未來研究及經營上之相關建議。

關鍵字

健康觀光 ； 健康利益尋求 ； 觀光景點

並列摘要

Health tourism has been on the rise in many parts of the world in recent years. The need for a better understanding of how tourists have acquired any health benefits from destinations visited and how a destination's facilities, services and products relate to health-seeking visitors' experience at, and expectations from, those tourist destinations visited is critical. This exploratory study found that of the 101 respondents profiled, the measurement item, to stay healthy, had the highest mean score among all health benefit sought items measured. Meanwhile, satisfying psychological needs were considered more important than physical needs, social needs, or other aspects combined by the respondents when visiting tourist destinations. In addition, 62.4% of the 101 subjects surveyed, indicated that trip(s) taken within the last one year was/were health-benefit-driven. Moreover, 76.0% of the respondents were adopting a health-oriented lifestyle at the time of survey. Finally, when subjects were asked whether or not it is necessary for tourist destinations to provide relevant health benefit information concerning its facilities, services, or products within their advertisements, 76 out of the 100 respondents (76.0%) indicated necessary. Suggestions for future research and managerial efforts are provided.

並列關鍵字

health tourism ； health benefits sought ； tourist destinations

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