台灣銀髮族休閒旅遊研究趨勢探討

內政部統計處指出，2004年台灣地區65歲以上的人口比例已達9.5%，比1997年成長了1.4%；而行政院經濟建設委員會（2006）更推估，台灣地區的老年人口比例於2026年將增至20.62%，2051年更將高達36.97%。台灣地區的銀髮族數量不但快速成長，而且是一群具有相當消費潛力的族群。交通部觀光局（2004）資料顯示，台灣地區50歲以上出國旅遊的比例占26.90%，比2002年成長了0.8%，其中60歲以上出國旅遊的老年人口比例占10.6%，可見我國銀髮族出國旅遊的比例已有逐漸增加的趨勢。故台灣地區銀髮族的休閒旅遊市場是相當值得開發與具有發展潛力的市場，未來政府與民間相關業者在規劃銀髮族休閒旅遊市場時，應針對銀髮族相關問題提出各種解決方針，以增加市場的競爭力與發展性。本研究蒐集「TSSCI電子期刊」及「全國博碩士論文網」中與銀髮族相關之文獻進行分析，以文獻分析法與內容分析法來了解學界對台灣地區銀髮族相關研究的重點為何？研究結果發現在銀髮族相關文獻的研究主題上，以「醫藥衛生」與「社會」等議題較多；若從文獻發表的時間序列分析則發現，近年來已開始有數篇關於「銀髮族休閒旅遊」的研究出現，可見隨著人類壽命的增加與高齡化社會的到來，銀髮族的「休閒旅遊」議題已逐漸受到學界的重視。

關鍵字

銀髮族；休閒；旅遊市場

並列摘要

The political department indicated that the population proportion which a years old of the above 65 already been up to 9.5% until 2004 in Taiwan. The population proportion grows 1.4% than that in 1997. The institute economic construction committee of administration estimated that the old people's proportion in Taiwan would be increased to 20.62% in 2026 and it would reach 36.97% in 2051. Taiwan's elder people not only grow up fast but they also possesss pretty consume potential. Tourism bureau points out that a years old of the above 50 proportion that travels abroadses account for 20.62% in 2004 which grows 0.8% than that in 2002 and a years old of the above 60 proportion that travels abroadses account for 10.6%. Of our country proportion that old persons traveled abroad already increased the trend gradually. The leisure and travel market for elder persons are worth developing and possess potential. The government and business person should propose solving policy while planning traveling market for elder person to increase competitiveness and development. In this study, we collect articles related elder persons from ”TSSCI electronic periodical” and ”Lage doctor's thesis net” and conduct document analysis. We want to realize the research focal point related elder person researches through document analysis and content analysis and afford our view and suggestion to the future development in the elder person travel markets.