Translated Titles

A Study on Customer Satisfaction Index Model for Online Role-playing Games


林豐政(Feng-Jenq Lin);曾志仁(Chih-Jen Tseng)

Key Words

線上遊戲 ; 付費機制 ; 歐洲滿意度指標 ; 顧客滿意度 ; 多群組分析 ; Online Game ; Pay System ; European Customer Satisfaction Index ; Customer Satisfaction ; Multiple Group Analysis



Volume or Term/Year and Month of Publication

12卷2期(2014 / 12 / 01)

Page #

87 - 107

Content Language


Chinese Abstract


English Abstract

In this paper, we revised the European Customer Satisfaction Index (ECSI) and used two new dimensions, motivation of playing game and fairness of the game instead of the old dimensions, customer expectation and perceived value, used in the ECSI. The proposed model contains the latent variables of quality of product, service quality, fairness of the game and motivation, the relationships among the four latent variables and dimensions of the satisfactory of customers and the loyalty of customers, are evaluated. A summary of the results of case study about online games is given as a reference to indicate the conditions that players would like to pay for the online games.

Topic Category 基礎與應用科學 > 數學
基礎與應用科學 > 資訊科學
基礎與應用科學 > 統計
Times Cited
  1. 林呈旭(2017)。以文字探勘探討社群媒體文件分類之研究─以線上遊戲為例。臺北商業大學企業管理系研究所學位論文。2017。1-60。