Title

Lotka-Volterra模型及競合策略在旅行業之應用建模

Translated Titles

Applied Modeling of Lotka-Volterra Model and Co-opetition in Tourism Industry

DOI

10.6704/JMSSD.2009.6.3.78

Authors

洪麗珠(Li-Chu Hung)

Key Words

動態相關旅行社 ; Lotka-Volterra系統 ; 共生效果 ; 競合策略 ; Travel agency ; Lotka-Volterra system ; Mutualism effect ; Co-opetition

PublicationName

管理科學與統計決策

Volume or Term/Year and Month of Publication

6卷3期(2009 / 09 / 01)

Page #

78 - 90

Content Language

繁體中文

Chinese Abstract

本研究試圖探討競合擴散模型是以產品相容性所帶來的外部效益與銷售價格做為影響消費者效用的因子,以Stochastic system 描述高價位與中價位旅行社的競合策略關係與市場潛在需求量之長期動態變化。本研究以競合策略觀點將雙方產品競爭擴散效果納入考量,建構Stochastic Lotka-Volterra system競合擴散模型,探討雙方市場互利共生基礎與相互依存關係。在本研究發現中價位旅行社適當的存在將有助於原有市場的發展,雙方廠商在最適的競合擴散機制下,具有市場互利共生之關係。

English Abstract

This research tries to study co-opetition expansion model. This research takes external benefit and selling price brought by product compatibility as utility factor to affect consumer. Additionally this research uses Stochastic system to describe co-opetition relation and long-term dynamic change of market potential demand volume between high price and medium price travel agencies. This research applies co-opetition strategy to take both product competitive expansion effect into consideration and construct the co-opetition expansion model of Stochastic Lotka-Volterra system to study market mutualism basis and interdependence relations. This research finds out that proper existence of medium price travel agency will help the development of original market. Under proper co-opetition expansion mechanism, both makers is equipped with mutualism relations.

Topic Category 基礎與應用科學 > 統計
社會科學 > 管理學
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Times Cited
  1. 岑淑筱、王俊元(2016)。創業家與經理人先備經驗、社會網絡、決策風格、辨識機會與競合關係相關性之研究─以旅行業與餐飲業為例。管理資訊計算,5(1),68-82。