食品標籤資訊與消費行為之關係－以某科技大學為例

The Relation between Information Provided on Food Labels and Consumer Behaviors: A Case Study of Students of X University

黃顗倫(Y. L. Huang) ； 吳國龍(K. L. Wu) ； 侯正裕(Avus Hou) ； 黃錦川(J. C. Huang)

《危機管理學刊》 10卷2期 (2013/09) Pp. 109-120

https://doi.org/10.6459/JCM.201309_10(2).0011

摘要

飲食安全在國內外越來越受到重視，隨著國內食品事件接二連三發生，不僅影響國家貿易經濟，更使人深感憂慮，在消費者行為亦有相當程度影響。因此瞭解食品標籤資訊以增進食用安全對消費者是一個重要的議題。本研究探討食品標籤資訊與消費行為之相關性，以大學生為例收集261份樣本並以結構方程模型驗證研究模型，。結果顯示，學生族群對食品標籤資訊上的保存期限最為重視，而女生則比男生更重視食品標籤資訊，且對食品標籤資訊重視程度愈高則會有愈正向的食品消費行為。本研究因此建議教育單位可於生活教育中加強食品標示資訊方面知識，以提升學生對標示資訊的認知與食品安全的選擇行為。

關鍵字

食品標籤 ； 消費行為 ； 健康促進 ； 食品安全 ； 結構方程模型

並列摘要

Food safety has been attaching more and more importance at home and abroad. As food scare breaks out one after another in Taiwan, food safety issues not only affect national economic activities and trade, but also concern consumers, posing a significant influence on their behaviors. Thus seeking food safety through understanding information provided on food labels is an important issue for consumers. The study investigates the relevance between information provided on food labels and consumer behaviors. 261 respondents were collected from university students, and structural equation modeling was applied to verify the research model. The results show that students pay most attention on the expiratory date, and females are more attentive to information on food labels than males. Students attaching more importance to food labels show more positive food consuming behaviors. Therefore, we suggests that education institutes can enhance students' knowledge related to information provided on food labels as part of the curriculum, so that students can make an informed choice to ensure food safety.

並列關鍵字

food labels ； consumer behaviors ； health promotion ； food safety ； structural equation modeling

參考文獻

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Nielsen Taiwan News (2012). “Taiwan Press Releases,” Retrieved Feb. 1, 2012, from http://tw.en.nielsen.com/news/index.shtml

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食品藥物消費者知識服務網 (2013). “專題焦點,” 2013 年6 月6 日, 取自 http://consumer.fda.gov.tw/Pages/Detail.aspx?nodeID=617&pid=7435