應用AHP法進行服飾陳列展示評價模式之研究－以布料摺飾設計爲例

Application of AHP Method on the Clothing Display Evaluation Mode: An Example on Pin-Work Design

陳文亮(Wen-Liang Chen) ； 陳姿樺(Tzu-Hua Chen))

《餐旅暨家政學刊》 4卷2期 (2007/06) Pp. 205-223

https://doi.org/10.6572/JHHE.4(2).6

摘要

服飾專櫃除了引人注目的店面商品陳列外，若想迅速了解當季流行重點和元素，就得先從該店面的橱窗展示中開始解讀，它可將某特定的空間，依據某項主題予以具象化和美感化。布料摺飾在服飾陳列設計中佔有極重要的地位。因此，本研究首先透過現有資料蒐集與觀察以及專家訪談，了解服飾陳列展示的現況，並獲得布料摺飾設計之評價目標，而後針對三款布料摺飾進行實際創作，並以AHP法進行設計方案評價分析。研究結果顯示，在評價目標中以比例(19.7%)之權重值最高，其次爲律動(17.1%)。而三款布料摺飾創作中，權重值以方案A(36.2%)最高，此方案色彩以C10M90Y30爲主，使用經面鍛布加上黑色菱形網，並運用浮立褶、不定褶、垂墬褶等技法。此成果不但可使設計師於布料摺飾設計上提供一具體目標，更有參考依據可循。

關鍵字

布料摺飾設計 ； 服飾陳列展示 ； 分析層級程序法AHP

並列摘要

To get a quick understanding of the fashion points and elements of every season, we have to start by looking at the window exhibitions of a store. The window exhibitions specify and beautify a theme in a given space. The pin-work plays an important part in clothing display. It is hoped that one design evaluation, can provide visual delicacy to impress customers. Thus, this research collects and observes the current data, and interviews experts to know the current evaluative goal of pin-work. Three types of pin-work are analyzed by AHP method. The research results show that the maximum weight was ＜||＞proportion＜||＞ (19.7%), followed by ＜||＞Rhythm＜||＞ (17.1%). Among the three pin-works, the maximum weight was Case A (36.2%). The major color of Case A is C10M90Y30, using satin with tulle black and the skills of tucking, gathering and drape. The result can provide designers with a specific goal in pin-work and also offer further reference.

並列關鍵字

Pin-work Design ； Clothing Display ； Analytic Hierarchy Process

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