Identifying and Mapping the Scientific Landscape of Contemporary International Marketing Studies: Themes, Concepts and Relationships

當代國際行銷研究之科學景觀：理論、觀念與關係

李元墩(Yuan-Duen Lee) ； 李元德(Yender Mclee) ； 王堂亭(Tang-Ting Wang)

《人文暨社會科學期刊》 5卷2期 (2009/12) Pp. 17-29

https://doi.org/10.7118/JHSS.200912.0017

摘要

本研究之目的爲探索當代內含在國際行銷研究文獻之知識結構。研究方法係採用書目計量學和社會網路分析技術，主要以1997年至2006年發表在SSCI及SCI期刊有關國際行銷議題的研究文獻爲對象，總計分析682篇文獻及15,960筆參考文獻資料。研究結果呈現有關當代國際行銷研究領域中最具影響力的過去理論基礎；更進一步描繪出未來國際行銷領域的泛知識網路及闡明其研究領域的關係及發展。

關鍵字

國際行銷 ； 知識網路 ； 共引用文

並列摘要

The aim of this research was to explore the theoretical essentials of knowledge production in international marketing reports from a dataset of 682 journal articles. A computer-aided co-citation network analysis of 15,960 citations, meticulously voted on by more than 10,000 authors, traces the historical timeline of the developmental paths and paradigm shifts in international marketing studies. We ranked overall first-author, article and journal citations for the ten-year period 1997-2006 and mapped this co-citation network of knowledge by analyzing the centrality of the top 30 articles during this period. This study not only traces international marketing development more clearly but also offers potentially useful information for researchers in planning their future studies in this area.

並列關鍵字

international marketing ； network of knowledge ； co-citation analysis

參考文獻

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Alger, J.(1996).Can RANK be used to generate a reliable author list for co-citation studies?.College & Research Libraries.57(6),567-574.

Anderson, E.,Narus, J. A.(1990).A model of distributor firm and manufacturer firm working relationships.Journal of Marketing.54(1),42-58.