Translated Titles

Facebook Motivation Scale: Development and Validation




汪志堅(Chih-Chien Wang);陳翔(Hsiang Chen);江義平(I-Ping Chiang);江維彬(Wei-Bin Jiang)

Key Words

社交網站 ; 動機 ; 社會臨場感 ; 知覺互補性 ; Social network sites ; motives ; social presence ; perceived complementary ; Facebook



Volume or Term/Year and Month of Publication

預刊文章(2013 / 08 / 12)

Page #

68 - 101

Content Language


Chinese Abstract


English Abstract

The paper investigates and is explored the motivation of users to use online social networking sites Facebook by five empirical studies. In the first study, 43 users have been asked what motivations you have in the Facebook as a depth interview. And those motivations were selected by three experts as the paper and pencil questionnaire for 535 participants to purify the raw scale in the second study. Then, the third study with 27 online questionnaires asked 193 participates for seven motivations of using online social networking sites Facebook. A 21 item scale developed in this study was provided to measure users' motives for using social network sites. Furthermore, the fourth study processes an online survey of 242 subjects to validate the scale and discuss the social presence and perceived complementary whether has effect on motives. The result showed that social presence has significant effect on relationship maintenance, network extension, needing for popularity, venting emotion, and passing time. The perceived complementary has significant effect on network extension, venting emotion, entertainment, and passing time. The fifth study processes a paper-and -pencil questionnaire for 281 subjects to validate the scale using different research method (MTMM). Finally, seven motives for using social network sites were proposed and validated: relationship maintenance, network extension, needing for popularity, venting emotion, entertainment, obtaining information and passing time.

Topic Category 人文學 > 哲學
基礎與應用科學 > 資訊科學
基礎與應用科學 > 統計
社會科學 > 社會科學綜合
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