服務科學與服務創新策略

Service Sciences and Service Innovation Strategies

吳偉文(Wei-Wen Wu)

《東亞論壇》 463期 (2009/03) Pp. 31-40

https://doi.org/10.29705/EAR.200903.0003

摘要

無論在個別企業或在整體經濟之中，服務的角色與地位，具有明顯而優越的重要性。對已發展國家而言，服務部門佔國內生產毛額(GDP)的比重約達75%，並且，服務業遠比農業和製造業，雇用更多勞工。今日，各種企業經營都越來越倚重基於服務的商業運作，即使是製造業，在其經營模式之中，也必須整合與納進服務收入。爲求理解與掌握服務創新對於全球經濟和商業環境的影響與意涵，服務科學的發展與促進，實有必要。服務科學的終極目標，在於增進服務創新。本文除探討服務科學的相關課題之外，也提出一些有益於思考服務創新策略的基礎概念，以供作爲後續研究和實務應用之參考。

關鍵字

服務科學 ； 服務創新策略

並列摘要

The dominant role of services in individual businesses and entire economies has become evident. The service sector comprises roughly 75 percent of the gross domestic product of developed nations and employs more people worldwide than either agriculture or manufacturing. Nowadays, all kinds of companies are more and more reliant on service-based business. Even though manufacturing companies, they are generating significant revenues by incorporating services into their business models. Grasping the growing significance of service innovation in the global economy and the business world, there is a need to develop service sciences which aims to increase service innovation. This paper addresses the issues of service sciences as well as proposes the basics of service innovation strategies.

並列關鍵字

Service sciences ； Service innovation strategy

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