探討S外商銀行購併H本土銀行後之策略研究－以AHP為例

Post Acquisition Strategy for Foreign Banks: An Analysis Using AHP

徐承毅(Chen-Yi Hsu) ； 謝雅惠(Ya-Hui Xie) ； 鍾承璋(Cheng-Chang Chung) ； 朱浩軒(Hao-Hsuan Chu)

《東亞論壇》 463期 (2009/03) Pp. 41-50

https://doi.org/10.29705/EAR.200903.0004

摘要

本研究主要是希望透過S外商銀行其併購H本土銀行之案例，了解金融購併及其策略，並且希望探討全球經濟低迷之下，該銀行如何重新自我定位，制定新的策略走向和營運方針，透過層級分析法，加以分析市場、企業及員工等三個構面來探討在購併案之後，個案公司的經營策略應該重視哪些層面，作爲未來相關產業面臨類似情形時的參考與建議。

關鍵字

層級分析法 ； 銀行購併

並列摘要

In this research, we analyze the case for the acquisition of local bank H by the foreign bank S to probe into the financial acquisition strategy and market positioning. Further, by using AHP to analyze the phases of market, corporate and employees, we intend to find out how should banks reposition themselves and set up new direction for strategy and operations under current global economic downturn.

並列關鍵字

Analytic Hierarchy Process analysis AHP ； Bank Amalgamation

參考文獻

行政院金融監督管理委員會http://gcis.nat.gov.tw/im_law_3.htm

Birkinshaw, J.,Bresman, H.,Hakanson, L.(2000).Managing the post-acquisition integration process: How the human integration and task integration processes interact to foster value creation.Journal of Management studies.37(3),395-425.

DeVoge, S.,Shiraki, J.(2000).People factors: The missing link in merger success.Compensation & Benefits Management.16,26-32.

Hubbard(1999).Acquisition strategy and implementation.Macmillan Press LTD..

Saaty, T.L.(1980).The Analytic Hierarchy Process.New York:McGraw-Hill.