羽球運動代表隊經營策略之研究－以國立基隆高級中學為例

羽球自1992年巴塞隆納奧運納入競賽項目後，開始列為國內發展的重點運動，而臺灣選手在國際羽球賽事表現屢屢受到矚目。高中是優秀選手培養的關鍵階段，研究個案為國內羽球發展的六大重點學校之一，培育榮登世界男子雙打排名第八名選手與十七位甲組選手。本研究目的為整理該校羽球運動代表隊的經營策略，透過分析其相關組織運作情形、釐清其選手培訓模式與教練運作，提供相關運動團隊發展參考。研究方法採紮根研究，藉由原始資料、相關人士深入訪談與研究者擔任羽球選手與教練的九年田野觀察，彙整該代表隊發展策略，嘗試形成理論性的解釋架構。研究結果發現：一、此代表隊1997年成立後，有效整合學校行政組織、家長後援會、基隆市羽球委員會、勝利體育公司、合作金庫等五種組織的不同資源，逐漸有卓越表現。二、每年招收臺北市為主的國中羽球隊選手，素質屬中上程度，經教練們強調基本技術與步伐的印尼式訓練，奠定良好實力，已成功培育十七名甲組球員，進而在國際舞臺大放異彩。惟，教練較頻繁的更動，造成該隊成績起伏不定。

關鍵字

羽球；運動代表隊；經營策略

並列摘要

Since badminton was listed as an official Olympic event in 1992 Barcelona Olympic Games, badminton has been a major development sport in Taiwan. Due to the excellent performance in the international badminton competitions, Taiwanese players have won worldwide recognition over and over again. Senior high school is a critical stage for fostering outstanding players. The case example, Keelung Senior High (KLSH), is one of the six key schools of badminton development, cultivating a number of first-rate players including world top 8 badminton men's double players and 17 Taiwan Badminton Division A players. This study aimed to research into the management strategies of the KLSH badminton team, analyze the operations of its related organizations, and clarify its training mode for players and how the coaches run the team. The result will serve as a reference for related sports teams. The research method is based on grounded study, trying to form the theoretical explanatory framework by collecting the management strategies of KLSH badminton team through original materials, interview with relevant persons, and researcher's nine-year field study experience as a badminton player and a coach. The study results were as follows. First of all, since the establishment of KLSH badminton team in 1997, the effective integration of five different resources- KLSH administrative organizations, parents support group, Keelung Badminton Committee, VICTOR Corporation, TCB-bank- has gradually led the team to excellence. Second, every year this team recruits medium-high level new members mainly from badminton teams in Taipei City. After the coaches give these players rigorous Indonesia-style training which emphasizes basic skills and footwork, 17 of these players have successfully made into the Taiwan Badminton Division A and stood out on the international stage within nine years. Nevertheless, the frequent change of coaches also has caused the ups and downs of the performance of KLSH badminton team.