Due to the opened China market and investment by foreign capital, China not only became the world factory, but also has a potential to become a huge market. Publisher bases on his accumulated capital and management experience to build the business in China. From the obtained critical Guanxi of social network and optimal asset planning, publishers will lay a foundation of perpetual development in China. Hence, we present an intertemporal asset allocation model with stochastic individual income and the different expenditure of Guanxi for individuals. We divide all observation into three scenarios by the different personal income and expenditure of Guanxi in order to analyze the optimal risky asset allocation. We found that increasing the correlation between expenditure of Guanxi and stock returns has a further positive effect, individuals can actually increase risky asset. Finally, for individuals the more insecure of the job, the more conservative they are.