Translated Titles

Fashion Consumer Psychology Analysis-Take New Consumer's Need for Example




林勤敏(Chin-Min Lin)

Key Words

時尚消費心理 ; 新消費者 ; 心理需求 ; 情感需求 ; Fashion Consumer Psychology ; New Consumer ; Psychology Need Feeling Need



Volume or Term/Year and Month of Publication

6期(2009 / 05 / 29)

Page #

215 - 229

Content Language


Chinese Abstract


English Abstract

In the recent years, new consumers' races are really apparent. Their phase of consumption is place on personal, independent, tending to participate, and having rich consumptive knowledge. Their economic ability and effectiveness will be the guideline of the consumption marketing development. For this reason, in this literature, we will first explain the outgrowths and characteristics of new consumers. Secondly, we will investigate the soul and consumption tendency of new consumers. Third, we also analyze the psychological and affective needs of new consumers. Finally, we will study the marketing strategies of satisfying new consumers' needs so that can achieve success in the consumptive markets of new economics.

Topic Category 人文學 > 人文學綜合
社會科學 > 社會科學綜合
社會科學 > 教育學
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  4. 黃郁庭(2015)。論證明標章對食品安全之重要性。中正大學財經法律學系學位論文。2015。1-118。