- 期刊
- OpenAccess
iWoman雲端儲存系統之App設計與行銷推廣
＂IWOMAN＂ CLOUD STORAGE SYSTEM APP DESIGN AND MARKETING PROMOTION
摘要
隨著使用智慧型手機的普遍，大家都喜歡拍照上傳，並利用影像編輯來剪輯做分享。目前社群平台大多沒有內建的影像編輯系統，使用者必須另外安裝影像編輯軟體，進行編輯修圖後再放上社群平台與朋友們分享，十分地不方便。本研究發展了一個「iWoman」App系統以及行銷企劃案，在提供的雲端儲存空間上，可以直接對影像進行編輯、美化、修圖，藉以解決上述的問題。並且利用影像處理技術，提供以圖搜圖、真實彩妝、美甲、美髮模擬的功能，提供一個不同於現有修圖軟體的真實體驗，並可即時上傳社群與朋友分享，或是儲存在自己的記憶空間中，以供未來回憶之用。本研究希望能藉由廣大消費者的使用，吸引相關產品的業者選擇「iWoman」平台投放行銷資源，以形成一個正向的商業獲利模式並創造本行銷企劃專案之長期競爭優勢。
並列摘要
With the popularity of using smartphones, people like to take pictures and use the image editor to edit the photos then upload them so they can be shared with their friends. Since most of the smartphone community platforms do not have a built-in image editing system, the smartphone users have to install the image editing software in their phones so they may edit the photos, then put them on community platform to share with friends. This has caused inconvenience for the smartphone users. Based on this study, ＂iWoman＂ App has been developed. ＂iWoman＂ is intended to provide a secure cloud storage space that combines the patented technology that has been developed many years ago. This App is intended to fix the following problems that consumers face in image processing. 1. Provide photo search by photo function, allowing consumers to quickly find the image data, and use the embedded audio and video editing software to create short films to share with friends. This feature can meet the demand of young women who like take pictures and share their lives with friends through photos. 2. Combine the image processing technology and the database of hair, beauty and nail styles to provide users different images when they apply the various beauty styles with their live photos. In addition, by using existing photoshop software, they may instantly upload these images through community platform to share with friends, or stored in their own storage space for future references. In the future, we hope that the majority of customers will use the ＂iWoman＂ platform to launch marketing resources to create a positive business profit model and create the long-term competitive advantage of the App. After the analysis of this study, we believe that ＂iWoman＂ App will certainly be the favor of female consumers, and will become Taiwan's first brand of audio and video storage system.