Engaging with Industry: Collaborative Action Research as A Useful Tool in Tourism, and Public Assembly Venue Management
Michael Mahoney；Samuel V. Lankford
Public Assembly Venue Management ； Knowledge and Learning ； Action Research
International Leisure Review
|Volume or Term/Year and Month of Publication||
4卷2期（2015 / 12 / 01）
83 - 111
This paper reports on the collaborative action research process used to evaluate the patron experience and venue readiness at a sports, entertainment, convention and business meeting venue setting in the United States. Research involved collaboration with venue management, on-site event analysis, website review, and communication with venue staff to determine the ＂patron experience＂ according to the provisions of the action research plan. Findings indicate that the collaborative action research program met the academic and venue management requirements inclusive of analysis and evaluation, and distinctive knowledge and learning transfer. The collaborative action research program not only connected academic research and students, venue management professionals and staff with methods to improve the ＂patron experience＂, including website enhancements, serving persons with disabilities or mobility limitations, it demonstrates how other public assembly venue management professionals can engage knowledge and learning to enhance the patron experience and venue readiness so patrons, customers, clients, and other visitors can enjoy equitable experiences at sports, entertainment and other recreational, convention, and business meeting venues.