THE INFLUENCE OF SOCIAL MEDIA ON THE SPATIO-TEMPORAL FEATURES OF URBAN RESIDENTS’ LEISURE BEHAVIOR IN SMALL CITIES AND TOWNS IN CHINA
Han Shen；Xing Liu
Leisure behavior ； social media ； spatio-temporal influence ； urban residents
International Leisure Review
|Volume or Term/Year and Month of Publication||
7卷1期（2018 / 06 / 01）
4 - 26
As a new way of information dissemination and interpersonal communication, social media has great influences on users' leisure behavior. Targeting at urban residents in China, this paper studies the mechanism of how the three characteristics of social media communication, namely interactivity, usability and usefulness, affect the attitude of urban residents in receiving information, their leisure intention and leisure behavior. This study is theoretically grounded in the integration of the technology acceptance model and the theory of planned behavior. The research results indicate that all three dimensions of the social media's propagation characteristics have positive influences on urban residents' leisure behavior in both spatial and temporal terms. The function of social media has transcended the limitations of spatial reality, providing technological support for the expansion of the boundary of space and time for urban residents' leisure behavior and the establishment of a new information platform for urban life.