This study takes the critical success factors of MacDonalds' marketing management at Qishan District Kaohsiung. We use the experiences of students who are the Information Management Major at Shih Chien University Kaohsiung Campus as an example. They have had part-time jobs in MacDonald about 2 years. They will be requested to carry on questionnaires and use the Analytic Hierarchy Process (AHP) model to evaluate and calculate the weights of Critical Success Factors (CSF). We incorporate the 〞Financial, Internal Business Process, Customer and Learning and Growth〞 of Balanced Score Card (BSC) to rank and find out 16 sub-CSFs as the references of marketing management.
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