汽車輪圈之複合式感性設計模式與造形設計準則建構

Construction of Compound Affective Design Model and Form Design Criteria for Car Wheels

王振琤(Chen-Cheng Wang)

《康大學報》 1卷1期 (2011/12) Pp. 60-75

https://doi.org/10.7079/JUKN.201112.0060

摘要

定義產品最能符合消費者感性需求的關鍵性造形要素，是設計師開發成功產品的重要因素。為有效進行評價複合式產品意象與與建構感性設計模式，本研究以熵值權重法估計各產品意象形容詞語彙的權重值，並以逼近理想解排序技術評比各指定樣本在複合式意象的整體績效，然後以數量化一類分析法，解析投合式產品意象與產品形態要素之間的關係，建立感性設計模式，並進行殘差分析與信賴度檢定以驗證該模式的有效性。藉由分析所得消費者對產品意象的偏好，可建立汽車輪圈之造形設計準則，依據造形發展的規範，設計者可以通過組合特定產品形態因子，以建立產品造形風格標竿與增強特定的產品意象，因此本研究計畫之成性設計模式可協助設計者擴展多樣性的設計概念化與實踐。

關鍵字

汽車輪圈 ； 複合式感性意象 ； 設計要素 ； 熵值權重法 ； 逼近理想解排序法

並列摘要

Defining critical form elements that most satisfy consumer's affective requirements is a significant factor to create a successful product. In order to effectively conduct evaluation of compound product image and construct affective design model, this study plan to assess weighting functions of product image adjectives using entropy method and to rate overall performance of a compound image of specified samples using the technique for order performance by similarity to ideal solution (TOPSIS). Then, the relationship between compound product image and morphological elements will be analyzed using the method of quantification theory type I to establish an affective design model. A residue analysis and a confidence test will be conducted to verify the model's validity. A form design criteria of car wheels can be established from analytical results of consumer's preference regarding product image. According to the criteria, designers can develop specified combination of form elements to create style benchmark of product form and enhance specified product image. Hence, the affective design model of this study plan can assist designers to develop diverse design conceptualization and implementation.

並列關鍵字

Car Wheel ； Compound Affective Image ； Design Elements ； Entropy Method ； TOPSIS